Director Home Category Product Management
Hewlett Packard (HP) · Sant Cugat del Valles, Barcelona, Spain
Director Home Category Product Management
Description -
Job Summary
• This role is responsible for developing and executing the long-term vision for the Home Print Category, aligned with the organization’s broader objectives. The role drives global and regional growth, profitability, and market relevance across the Home Print portfolio, using artificial intelligence, advanced analytics, and market insights to improve category strategy, portfolio decisions, customer experiences, and operating efficiency. It establishes global key performance metrics, goals, and benchmarks; leads AI-enabled transformation of category processes and decision-making; and collaborates with cross-functional leadership to integrate category strategies seamlessly. Additionally, the role fosters relationships with customers and partners, ensures portfolio recommendations are grounded in data and predictive insights, oversees operational success, and advises executive management on the strategic direction of the Home Print business.
Responsibilities
• Develops and communicates a clear long-term vision for the Home Print Category, aligning category priorities, portfolio choices, and investments with broader organizational objectives.
• Shapes and executes strategies that drive the growth, profitability, market share, and relevance of Home Print offerings globally and regionally.
• Drives the Tank strategy and market execution, aligning portfolio, pricing, go-to-market plans, channel priorities, and performance management to accelerate profitable growth and market share.
• Drives the Care Pack strategy and execution across markets, strengthening attach rates, customer value, channel activation, and recurring revenue opportunities.
• Leads the adoption of artificial intelligence, machine learning, and advanced analytics to strengthen market sensing, customer segmentation, demand forecasting, pricing, portfolio optimization, and business planning.
• Establishes key performance metrics, goals, and benchmarks at the global level for the Home Print Category, using AI-enabled dashboards and predictive insights to continuously track performance, identify risks, and accelerate corrective actions.
• Partners with cross-functional leadership, including R&D, sales, marketing, finance, operations, and customer support, to ensure seamless integration and execution of Home Print Category strategies and initiatives.
• Drives AI-enabled process transformation by simplifying workflows, automating repetitive activities, improving decision quality, and scaling digital tools and best practices across global and regional teams.
• Builds a responsible AI roadmap for the Home Print Category, including priority use cases, data requirements, governance, adoption plans, value realization, and measurable productivity and business outcomes.
• Fosters strong relationships with customers, channel partners, and ecosystem partners, representing the organization at a strategic level and identifying opportunities for collaboration, innovation, and growth.
• Ensures product, service, and solution recommendations to global and regional leadership are based on customer insights, competitive intelligence, market trends, and AI-supported scenario analysis.
• Champions experimentation and rapid learning, using AI-assisted research, pilots, and test-and-learn methodologies to validate opportunities and accelerate time to market.
• Oversees operational success, aligns strategies, and integrates activities with major organizational functions, setting policies and owning measurable business, customer, and transformation goals.
• Serves as a key advisor to executive management, influencing the strategic direction of the Home Print business and translating emerging AI capabilities into practical category advantages.
• Performs talent management responsibilities, including recruitment, performance management, coaching, career development, and building AI fluency across the organization.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, Data Science, Engineering, or another related discipline, or commensurate work experience or demonstrated competence.
• Typically has 12+ years of job-related and/or management experience, preferably in category management, product marketing, product strategy, AI-enabled business transformation, or a related field.
Preferred Certifications
• Artificial intelligence, data analytics, digital transformation, agile methodology, or product management certifications are preferred.
Knowledge & Skills
• AI Strategy and Adoption
• Generative AI and Machine Learning Applications
• AI-Enabled Process Automation
• Agile Methodology
• Business Development
• Business Strategies
• Category Management
• Customer Relationship Management
• Data Analysis and Visualization
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market and Competitive Intelligence
• Marketing Strategies
• New Product Development
• Portfolio Management and Optimization
• Product Management
• Product Marketing
• Product Strategy
• Project and Change Management
• Scenario Planning and Forecasting
• Thought Leadership
• Value Propositions
Cross-Org Skills
• Customer Centricity
• AI and Digital Fluency
• Change Leadership
• Prioritization
• Resilience
• Team Management
• Strategic Thinking
Impact & Scope
• Impacts multiple functions and geographies and may act as a lead to peers on cross-functional teams working to establish and execute Home Print business, portfolio, and AI transformation goals.
Complexity
• Contributes to the development of company objectives and achieves goals through subordinate high-level individual contributors and managers, while navigating complex global market dynamics, emerging technologies, data dependencies, and organizational change.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $166,050 to $265,700 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Spain)
Travel -
25%
Relocation -
NoEqual Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in st