Forward Deployed Marketer
Minerva · New York City · onsite
USD 200,000 to 240,000 per year
ABOUT MINERVA
Minerva builds AI for marketing leaders. We work together with marketers to automate and accelerate their workflows with AI agents. Our agents augment the end-to-end workflow of the marketer by automating analysis, campaign planning, activation, measurement and reporting.
Customers like the NBA, Ramp, Wander, Hard Rock Stadium Group and Luxury Presence use Minerva to develop a better understanding of their customers and introduce AI specifically built to understand the customer into their commercial organizations. Our campaigns outperform other tools because we built the entire stack: from identity to enrichment to data integration as well as agents to action and report on the analysis.
We've raised $20M from The General Partnership, 8VC, Lingotto, NBA Investments, Topology Ventures, Future Positive, Background Capital and many others. Our team brings together operators and investors from Citadel, Dentsu, Bridgewater, Meta Superintelligence, Growthloop, Amazon and Lazard, alongside engineers and researchers from Berkeley, MIT, Stanford and Cambridge.
THE ROLE
An agent that can do almost anything has the same problem as a blank page. Someone has to decide what it does first. Minerva’s agents can unify a brand’s data, build the audience, train data science models and read the measurement. For a VP of Marketing with a quarter to hit, that range is the hard part. Which use case proves value inside a pilot? Which one comes second?
You make that call. You scope every pilot, pick the campaign that will move a real number, and show the customer everything else Minerva can do, so the next request comes from them.
This is a senior individual contributor seat with no direct reports. You’ll work directly with the founders, alongside our account executives and forward deployed engineers.
WHAT YOU'LL DO
- Scope every pilot. Sit in pre-sale with the AE and pick the use case that will move a brand-side number inside the trial window.
- Make the call when a number isn’t moving. Every brand’s first-party data is shaped by its own history. You tell a data problem from a definition problem, send the first to our FDEs and fix the second yourself.
- Build the first use case with their marketing team. That means a live audience, activated and measured. You’re done when they run the second one without you.
- Show them the whole map. Prove one thing first, then make sure the customer knows everything else Minerva can do for them.
- Design what doesn’t exist yet. When a customer wants something we have no play for, you design it and the account team sells it.
- Generalize the motion. For each vertical, work out which use case goes first, which audience definitions survive a real campaign, and what the VP needs to see in week two.
- Feed product the specific thing. What you reached for in the middle of real work shapes what we build next.
WHAT YOU HAVE
- You’ve owned a brand’s marketing outcome. A campaign or a whole function, with the target and the result in your name. Agency-side counts if the client’s number was yours. Supporting the person who owned it doesn’t.
- You understand the full cycle, from strategy through audience, activation and measurement, and you can speak to every stage without handing off.
- You know enough about data to diagnose. You don’t need to fix a broken pipeline, but you can tell when one is the problem.
- Agent-native. You already do a team’s work with AI and can show us the workflows. We test for this live in the loop.
- Located in or willing to relocate to New York City.
YOU MIGHT BE A FIT IF YOU ARE…
- A client lead at a performance or lifecycle agency who has owned outcomes across several brands and is tired of handing off the recommendation.
- A growth or lifecycle lead at a consumer brand who has run the full cycle on one brand’s data and wants to do it across many.
- A strategy consultant who went in-house and found they’d rather own the number than advise on it.
- A solutions lead at a marketing data platform who came up in marketing and wants to own the outcome, not the implementation.
- Or you don’t fit any of these neatly, but you can name the number you moved for a brand and walk us through every stage. Apply.
NICE TO HAVES
- SQL, even basic. This is the highest-slope accelerant for this seat.
WHAT SUCCESS LOOKS LIKE
- First 90 days: you’re on every pilot scoping call. At least one brand-side number has moved because of a use case you designed, and one vertical has a written playbook.
- First 6 months: you can name the number you moved on every account you deployed this quarter. At least one expansion exists because you designed something new. The roadmap carries items that trace back to you.
- The number you own: brand-side outcomes moved per deployed account, per quarter.
COMPENSATION
$200,000–$240,000 base salary, depending on experience. Early-stage equity. Medical, dental and vision.
HOW TO APPLY
Skip the cover letter. Send us one marketing outcome you owned, for a campaign or a whole function: the number, what you built and what happened. If you were agency-side, tell us the client’s number and which part of it was yours. Applications without a number won’t be reviewed.
WHERE WE WORK
We work in person from our office at 300 Kent Avenue in Williamsburg, Brooklyn.
BENEFITS
Every full-time role includes equity; medical, dental and vision coverage; unlimited PTO; a monthly fitness stipend; and an annual company offsite. We'd rather pay people well than buy perks nobody uses.
PAY TRANSPARENCY
The salary range in this posting is our good-faith range for the role in New York City at the time of posting. Where an offer lands depends on the level and experience we see in the interview process.
APPLYING
Apply on this page. We don't take applications by email, and we don't accept unsolicited submissions from recruiting agencies. If you need an accommodation at any point in the process, write to hiring@minerva.io.
WORK AUTHORIZATION
You'll need to be authorized to work in the United States. We consider visa sponsorship case by case, so tell us on the application if you'll need it.
EQUAL OPPORTUNITY
Minerva is an equal opportunity employer. We make hiring decisions without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, citizenship status, age, disability, marital status, veteran status or any other characteristic protected by federal, New York State or New York City law.
RECRUITMENT FRAUD
Our hiring runs through Ashby and @minerva.io email addresses. We will never ask you for money, bank details or other financial information during the process. If a message claiming to be from Minerva looks wrong, forward it to hiring@minerva.io.