Principal AI Product Manager
airslate · Israel · remote
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
About the SignNow team
We are a passionate and ambitious team of 100+ people on a mission to succeed with our award-winning signature solution. SignNow empowers over 28 million people worldwide to move fast with everything they need to send and e-sign documents.
Now, we're looking to reimagine digital agreement workflows and build the next generation of SignNow through AI-native experiences.
About the role
As a Principal AI Product Manager, you will play a founding role in shaping SignNow 2.0, rethinking how customers prepare, execute, and manage digital agreements through intelligent, agentic experiences.
This isn't about simply adding AI features to an existing product. It's about identifying meaningful customer problems, challenging existing workflows, and creating fundamentally better experiences while maintaining the trust, transparency, and control customers expect from signNow.
This is a hands-on, entrepreneurial builder role with end-to-end product ownership, high autonomy, and the opportunity to shape the next generation of our product, backed by the scale, resources, and customer base of an established global company.
You'll work closely with engineering, design, data, and GTM teams to turn ambitious ideas into real customer value, validate solutions early, iterate quickly, and deliver measurable business impact.
What you will be working on:
- Product vision & strategy: Define and execute the product vision and roadmap for AI-native agreement experiences, balancing near-term customer value with long-term strategic opportunities.
- End-to-end product development: Own the full product lifecycle, from problem discovery and opportunity validation to prototyping, launch, adoption, and continuous improvement.
- AI-native experiences: Reimagine existing workflows and build intelligent, agentic experiences that solve meaningful customer problems, with a focus on reliability, transparency, and user control.
- AI product & technical leadership: Define clear product requirements, working closely with engineering to evaluate technical trade-offs, ensure quality, and enable scalable execution.
- Customer & market discovery: Proactively engage customers, uncover and simplify complex problems, identify market opportunities, and validate hypotheses through research, experimentation, and hands-on prototyping.
- Business impact: Prioritize initiatives based on customer value, adoption, revenue potential, and ROI. Define success metrics and use evidence to drive product decisions.
- Strategic influence & alignment: Turn complex ideas into clear, compelling product narratives, build alignment across stakeholders, and drive decisions that connect immediate opportunities with long-term direction.
- Entrepreneurial execution: Take ownership, challenge assumptions, proactively remove blockers, and move quickly from ideas to measurable outcomes.
Requirements:
- 5+ years of end-to-end product management experience in high-growth or large-scale B2B/B2C SaaS companies.
- Proven product ownership: Experience independently identifying new product opportunities and leading products or major initiatives from concept to launch and measurable business impact.
- AI product expertise: Hands-on experience shipping AI-powered products, with strong product judgment around LLM capabilities, agentic workflows, quality evaluation, reliability, cost, and performance trade-offs.
- Strong product discovery and problem-solving skills: Proven ability to proactively engage customers, uncover and simplify complex problems, validate opportunities, and translate insights into clear product requirements and measurable outcomes.
- Strategic product thinking: Ability to identify market opportunities, develop a differentiated product point of view, make clear prioritization decisions, and connect short-term execution with long-term strategy.
- Exceptional strategic communication and influence: Ability to turn complex ideas into clear, compelling product narratives, build alignment, and drive decisions across technical and business stakeholders.
- Strong technical fluency: Ability to work effectively with engineering, understand architectural implications, evaluate trade-offs, and define technically feasible product requirements. Strong analytical understanding of product metrics, experimentation, and instrumentation.
- Entrepreneurial mindset and high ownership: Comfortable with ambiguity, challenging existing approaches, taking initiative, and moving independently from ideas to execution.
- Hands-on and experimental approach: Willingness to personally explore emerging technologies, prototype ideas, test assumptions, and continuously learn.
Nice to Have:
- Experience founding a startup, building independent products, or leading entrepreneurial initiatives, including ventures that didn't succeed.
- Experience developing AI-native products or agentic workflows.
- Experience with B2B workflow automation, document processing, or agreement management.
- Experience with hands-on prototyping using AI development tools.
Sounds like a match? Apply and let’s explore how we can build impactful AI-powered products together.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or considerat