Senior Graphic Designer
ASG · NA, MA 00000
CLASSIFICATION/STATUS: Full Time, 40 hours, Exempt, Permanent
WORK LOCATION: Hybrid, Must be New England-Based (Required to travel occasionally for client meetings, internal training, or team events within the New England states)
DEPARTMENT: CSD - Creative Services
REPORTS TO: Creative Director
JOB LEVEL: 3 - Professional
AREAS OF OVERSIGHT: Visual Design & Brand Strategy
SUPERVISORY RESPONSIBILITIES: No direct reports
WHO YOU ARE:
YOUR ROLE & IMPACT AT ASG
As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), a full-service marketing agency that specializes in impactful social marketing, the Senior Graphic Designer plays a pivotal role in shaping the visual identity and multi-channel presence of our clients. We are seeking an experienced, highly conceptual designer with at least five years of agency, brand, or marketing experience, able to craft compelling creative across platforms — from brand identity systems to advertising campaigns, trade show exhibits, websites, and user experiences. The Senior Graphic Designer will bring exceptional design sensibility, strong conceptual thinking, and fluency in visual storytelling across print, digital, UI/UX, environmental design, and emerging media—thriving in collaborative, strategic environments and energized by projects that drive behavior change and create community impact.
YOUR RESPONSIBILITIES
- Develop, implement, and pitch to clients strong visual concepts and design strategies that support brand storytelling across all platforms: print, digital, video, social, trade show/event environments, and web experiences.
- Create cohesive brand identity systems, from logos and style guides to full campaign rollouts.
- Contribute to advertising concept development, bringing big ideas to life visually while aligning with campaign strategy.
- Design of websites, microsites, and landing pages with a strong understanding of UI/UX best practices collaborate with developers UX writers where needed, and other vendors.
- Ensure a high standard of visual execution across all creative assets, maintaining brand consistency and excellence.
- Lead visual development for client pitches, proposals, and new business opportunities.
- Collaborate closely with the Creative Director, Co-Designers, Writers, Strategists, and Client Account Managers to deliver integrated creative solutions.
- Integrate accessibility best practices (e.g., WCAG 2.1, Section 508) across digital and print deliverables to ensure inclusive and equitable communication when required.
- Integrate emerging media formats and technologies into design approaches to enhance audience engagement.
- Manage time and resources efficiently across multiple high-priority projects, ensuring accurate reporting on client accounts using company project management systems.
- Attend all required staff meetings and cross collaboration meetings, including responding to TEAMs communication channels around creative needs and input.
- Perform additional projects, initiatives, duties, responsibilities while demonstrating flexibility and adaptability, for the overall success of the organization as directed by the Creative Director or the Creative Services Manager and/or their designee(s).