Regional Marketing Manager - South Europe
Vishay Intertechnology · Le Pecq, FR, France
Role Overview· Regional Market Expert: Owns regional expertise on customers, applications, competitors, and market trends for Vishay’s capacitor portfolio in South Europe.
· Regional Alignment Lead: Leads divisional capacitor strategies into regionally executable Go-To-Market actions.
· Strategic Customer Interface: Acts as the technical-commercial representative of the capacitor divisions at key customers.
· New Business & Demand Driver: Identifies and structures new growth opportunities based on market and application insight.
Market & Customer Expertise· Maintain deep understanding of customer applications, design requirements, and usage trends for capacitor technologies.
· Identify technology shifts and emerging demand and provide structured intelligence feedback to Divisions.
Lead Divisional Strategy into Regional Go-To-Markets· Understand divisional roadmaps and strategic priorities and translate them into regional focus applications and target accounts.
· Build regional customer target plans and align Sales execution with divisional objectives.
Customer Interface & Strategic Positioning· Conduct frequent customer engagements, including direct interaction with customer engineering teams.
· Support strategic opportunity positioning and design-in activities.
· Deliver competitive counter-strategies and differentiation messaging.
New Business & Demand Creation· Identify new business opportunities.
· Support demand creation initiatives.
Product Requirements & Voice of Customer· Propose and justify new product requirements to the divisions to support roadmap discussions.
· Translate customer and application needs into structured technical inputs for Divisions.
Sales Guidance & Cross-Functional Alignment· Align with Sales and FAEs on opportunity prioritization
· Ensure communication between internal and external stakeholders
· Align engineering and commercial interfaces across the organization
· Support CRM transparency and opportunity tracking
Strategic Commercial Support· Support contract negotiations as required
· Provide strategic pricing-positioning input
Requirements· Degree in Electrical Engineering, Electronics, or comparable technical discipline. Equivalent professional experience can also be considered
· 3 years + of experience in the electronics industry; passive component experience preferred but not mandatory
· Experience working directly with customer engineering teams
· Experience working with distributors is a strong plus
· Proactive, structured, and independent working style
· Strong communication skills and business acumen
· Strong presentation skills
· Comfortable with MS Office and Sales Force
· Willingness to travel mainly within South Europe
· Fluent English is mandatory with good speaking and writing skills. Fluency in at least one of the regional languages (French, Spanish or Italian) is required.