Head of Marketing Strategy, Consumer Packaging
Storaenso · Helsinki, Finland
We are looking for an experienced Head of Marketing Strategy, Consumer Packaging to join our Marketing and Commercial Excellence team, supporting the Consumer Packaging Business Areas’ commercial organizations in developing and implementing marketing strategies.
This is a senior individual contributor role, working closely with the marketing engagement team, as well as with product lines and sales. The person will lead the strategic marketing agenda by bringing a stronger analytical and market-oriented perspective into the organization, enabling earlier-stage go-to-market work and opportunity development, precise decisions and campaign and activity execution.
This is an existing role, which will be filled as the current holder prepares to retire. The person will report directly to the Head of Marketing and Commercial Excellence, Mandi Alaterä and is based primarily in Helsinki or Stockholm (Sickla).
Key areas of responsibility
- Lead strategic marketing and commercialization for the Consumer Packaging portfolio, including continued support for Oulu products.
- Turn market, customer, application, competitor, sustainability, and regulatory insights into portfolio priorities and actionable recommendations.
- Develop compelling value propositions, positioning, customer messaging, and sales tools for new and existing products.
- Drive go-to-market planning for selected products, applications, and customer segments, from segmentation and launch activities to market follow-up.
- Create and manage a rolling marketing activity plan aligned with commercial priorities and measurable business outcomes.
- Partner closely with sales, product management, R&D, sustainability, communications, and supply chain to translate strategy into execution.
- Track the impact of marketing, launch, and portfolio initiatives and use the results to continuously improve priorities and activities.
What we are looking for
- A proven track record in strategic or product marketing, commercial strategy, or business development in a B2B environment.
- Demonstrated experience in product-driven businesses, ideally within industrial manufacturing, consumer packaging or a related sector.
- Strong experience in developing insight-led marketing strategies and translating customer needs, market developments, and commercial priorities into growth opportunities and practical actions.
- A successful track record in portfolio analysis, product positioning, commercialization, product launches, or go-to-market planning.
- Demonstrated ability to use qualitative and quantitative insights and marketing and sales KPIs to evaluate opportunities, performance, and return on investment.
- Proven success in working closely with sales and leading cross-functional initiatives with product management, marketing, and other business stakeholders from strategy through execution.
- A consultative, proactive, and commercially minded approach, with experience acting as a trusted sparring partner to senior stakeholders and aligning different perspectives.
- Excellent communication and presentation skills, with a track record of turning complex information into clear recommendations, compelling materials, and actionable messages.
- A collaborative, pragmatic, and accountable working style, with the drive to move from analysis to measurable action.
- A master’s degree in marketing, business administration, engineering, or another relevant field, together with full professional proficiency in written and spoken English.
- Management consulting experience in marketing, commercial strategy, or analytical problem-solving is considered an advantage.
Additional Information:
Please submit your application in English via our recruitment system latest on Nov 13, 2026. Questions regarding the position can be directed to Mandi Alaterä, mandi.alatera@storaenso.com