Sr Analyst, Sales Enablement & Effectiveness
Fifth Third Bank · Cincinnati, Ohio, United States
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GENERAL FUNCTION:
The Sales Enablement Analyst serves as an analytical and solution-design bridge between sales strategy, seller needs, processes, systems, and data. This role supports the execution and continuous improvement of sales and service processes and translates Commercial Payments priorities into simpler, scalable, and measurable ways of working.
The Sales Enablement Analyst partners across Sales, Sales Enablement, Sales Operations, Technology, Product, and other functions to identify business needs, define requirements, analyze processes and data, and develop solutions that improve seller effectiveness, operational efficiency, and the client experience.
Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues and ensuring that actions and behaviors drive a positive customer experience. While operating within the Bank’s risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Ensure the effectiveness and efficiency of sales, sales enablement, and go-to-market initiatives.
- Partner with sellers and cross-functional stakeholders to identify business needs and translate them into clear business and functional requirements, user stories, acceptance criteria, and measurable business outcomes.
- Conduct stakeholder discovery and requirements gathering to understand seller needs, business challenges, and opportunities for improvement.
- Analyze current-state and future-state sales processes and workflows. Conduct root-cause and gap analysis to identify seller friction, unnecessary handoffs, process inconsistencies, and opportunities for simplification or automation.
- Design scalable solutions that connect people, process, technology, and data rather than relying on one-time or isolated fixes.
- Apply a structured approach to business problems spanning problem identification, root-cause analysis, requirements definition, solution design, implementation, and measurement.
- Evaluate how sellers interact with CRM platforms, sales tools, systems, and workflows and identify opportunities to improve seller experience, productivity, adoption, and process consistency.
- Partner with Sales Operations, Technology, Product, and other stakeholders to investigate and analyze system and operational issues and develop effective solutions.
- Support testing and user acceptance testing associated with changes to sales processes, systems, technology, and workflows.
- Ensure high levels of data quality and process consistency across sales and marketing systems.
- Interpret sales, pipeline, CRM, adoption, and operational data to diagnose business problems, identify trends, inform recommendations, and measure the effectiveness of solutions.
- Develop or enhance actionable reporting, dashboards, and analysis where appropriate to support business and sales leadership decision-making.
- Improve sales pipeline visibility and tracking and identify opportunities to strengthen pipeline processes.
- Drive consistent execution of the consultative sales and service process across the footprint and identify opportunities to simplify and improve seller workflows.
- Develop and establish effective sales tools, playbooks, process maps, business requirements documentation, and other resources that support consistent execution.
- Provide training and sales enablement tools to sales roles and partners to support achievement of business and sales objectives.
- Support effective onboarding, education, training, and success of new and new-to-Fifth Third sales roles.
- Partner with Bancorp Leadership and Sales Managers to help define sales roles, goals, activities, and expected outcomes.
- Assist with quarterly business reviews and other sales operating rhythms.
- Develop and implement processes to continually monitor and improve operating rhythms, sales processes, systems, workflows, and procedures.
- Distill complex business, process, system, and data findings into concise, actionable recommendations for business, technical, and executive audiences.
- Other duties as assigned.
MINIMUM KNOWLEDGE & SKILLS REQUIRED:
- Bachelor’s degree in Business, Marketing, related field, or equivalent work experience.
- Five years of banking, sales operations, sales enablement, business analysis, or related experience.
- Demonstrated experience in business analysis, process improvement, requirements gathering, solution design, CRM/sales technology optimization, or related disciplines.
- Demonstrated ability to translate strategic priorities and ambiguous business needs into clear requirements, practical solutions, and executable plans.
- Strong analytical skills and a structured approach to solving complex business problems.
- Experience conducting stakeholder discovery, identifying root causes, analyzing gaps, and developing current-state and future-state processes.
- Strong understanding of CRM-driven sales processes, sales technology, systems, tools, and workflows.
- Ability to partner effectively across Sales, Sales Operations, Technology, Product, and other cross-functional teams.
- Experience supporting testing and user acceptance testing associated with process or system changes.
- Strong data literacy with the ability to interpret sales, pipeline, CRM, adoption, and operational data to identify issues, develop recommendations, and measure results.
- Experience working with large datasets and creating or interpreting scalable reports, dashboards, and ad hoc analyses.
- Proficient Excel and PowerPoint skills; working knowledge of Power BI preferred.
- Knowledge of sales data, including customer accounts, opportunities, pipeline, and revenue.
- Ability to synthesize complex analysis into concise, actionable, executive-ready recommendations.
- Strong presence and credibility with excellent interpersonal, written, verbal, and presentation skills.
- Ability to communicate effectively with both business and technical stakeholders.
- Experience successfully operating within a complex, matrixed organization and driving change through influence.
- Strong problem-solving skills with the ability to connect people, process, technology, and data when evaluating and designing solutions.
- Demonstrated curiosity and willingness to challenge assumptions, ask why, and investigate underlying causes before recommending solutions.
- Ability to prioritize and manage multiple initiatives and responsibilities.
WORKING CONDITIONS:
- Normal office environment with little exposure to dust, noise, temperature, and the like.
- Extended viewing of CRT screen. Limited including overnight.
All the above duties and responsibilities are essential job functions for which reasonable accommodations will be made. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This position description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation.
Sr Analyst, Sales Enablement & Effectiveness
At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.
The base salary for this position is reflective of the range of salary levels for al