Regional Marketing Manager
WSP · Irvine, California, United States
This OpportunityWSP is currently initiating a search for a Regional Marketing Manager, Property & Buildings for the California and Mountain Pacific regions of the US. The position can operate from any major WSP office in the Western US. In this role, you will help our Property & Buildings team build client relationships, pursue new opportunities, and grow the business by connecting our expertise with clients’ needs and lead the regional marketing team supporting the business.
WSP’s Strategic Growth Team (SGT) is a national group of collaborative and innovative problem solvers who frequently work across regions and business lines to advance growth initiatives, secure new projects, and leverage the expertise of the broader organization. We are looking for a regional business line (BL) marketing leader to partner with regional leadership, national market leaders, national BL leadership, and SGT counterparts to bring the best strategies and resources to drive client engagement, pursuits, and development activities across the practice. The BL marketing leader will facilitate and/or support teams in positioning for major pursuits, including capture planning, proposal development, and interview coaching and debriefs, with an eye for continuous improvement. In addition, they will act as a knowledge manager for the BL, maintain BL-specific collateral, support marketing communications activity, and improve awareness of BL services to enhance cross-selling opportunities. The role will closely partner with BL leadership to support client-specific growth plans and build the pipeline with our key clients.
Your Impact- Strategy and Growth Management
- Performs additional responsibilities assigned by the SGT BL Director or regional and national business line leaders.
- Partners with regional BL leadership to shape marketing strategy, prioritize target markets and clients, and align SGT resources with [Dt1] sales and funding goals.
- Facilitates go/no-go meetings, pipeline updates, and pursuit readiness reviews to guide business decisions, identify positioning gaps, and focus pursuit efforts.
- Analyzes sales and business development performance to identify trends, gaps, and recommended actions, supporting regional reporting and monthly briefings led by Regional Development Director(s).
- Partners with regional BL leadership to translate growth priorities into actionable initiatives and track progress.
Helps shape annual regional growth plans by bringing market intelligence, client insights, and pipeline analysis into planning discussions.
- Pursuits and Clients
- Serves as capture manager, proposal manager, and/or interview coach for pursuits of a variety of strategic importance in line with WSP’s standards.
- Guides the development and review of qualifications, resumes, project descriptions, and proposal content to connect WSP’s experience and capabilities to client priorities and selection criteria.
- Partners with key client and partner account teams to translate client insights into relationship strategies, early positioning, and targeted growth opportunities.
- Shares updates on priority pursuits and accounts, highlighting strategic needs, positioning gaps, and opportunities for broader support.
- Coordinates with regional marketing managers to align resources and expertise with priority pursuits and business development needs.
- Connects teams across business lines and regions to bring the right capabilities to clients and expand opportunities within key accounts.
- People Leadership and Development
- Leads staffing plans, hiring, and onboarding, ensuring the team has the skills, capacity, and readiness to deliver on business priorities.
- Directs team workload and assignments, establishes priorities, and resolves resource conflicts to meet quality standards and deadlines while providing development opportunities.
- Establishes measurable goals and clear performance expectations, conducts regular check-ins and formal reviews, and addresses performance gaps with timely feedback and follow-through.
- Conducts regular quality reviews of team deliverables, provides specific, actionable feedback, and ensures required improvements are incorporated before submission.
- Mentors and coaches staff, identifies skill gaps, and follows through on development plans to strengthen pursuit execution and prepare staff for expanded roles.
- Leads a connected team across offices and regions, setting expectations for collaboration, knowledge sharing, and shared ownership of results.
- Builds leadership capability within the team by developing emerging leaders and creating clear opportunities for growth.
- Knowledge Management
- Serves as the regional SGT’s primary contact for Property & Buildings, connecting teams across business lines and regions to share expertise and best practices.
- Leads the development and maintenance of [Dt1] marketing collateral that clearly communicates the practice’s strengths, innovations, and client value, helping teams position and cross-sell its services.
- Maintains current knowledge of staff expertise, projects, and technical innovations to help pursuit teams identify relevant experience and differentiators.
- Trains and coaches SGT staff to understand the practice’s capabilities, markets, and clients and apply that knowledge to pursuits.
- Partners with BL leadership to connect national initiatives or specialty services, to regional client needs and growth opportunities.
- Market Visibility and Communications [Dt2] [Dt3]
- Advises regional BL leadership on events, sponsorships, memberships, awards, and other visibility opportunities that support priority markets, clients, and growth objectives.
- Provides strategic direction for regional Property & Buildings event and visibility activities, helping the team establish priorities, objectives, and desired outcomes aligned with regional growth strategy and national positioning.
- Guides SGT staff responsible for coordinating priority conferences, sponsorships, and other market-facing activities, participating directly when leadership involvement or strategic context is beneficial.
- Serves as a strategic liaison with Marketing & Communications, connecting regional Property & Buildings priorities, projects, expertise, and milestones with appropriate internal and external communications opportunities.
- Advises regional BL leadership on events, sponsorships, memberships, awards, and other visibility opportunities that support priority markets, clients, and growth objectives.
- Provides strategic direction for regional Property & Buildings event and visibility activities, helping the team establish priorities, objectives, and desired outcomes aligned with regional growth strategy and national positioning.
- Guides SGT staff responsible for coordinating priority conferences, sponsorships, and other market-facing activities, participating directly when leadership involvement or strategic context is beneficial.
- Serves as a strategic liaison with Marketing & Communications, connecting regional Property & Buildings priorities, projects, expertise, and milestones with appropriate internal and external communications opportunities.
Who You AreRequired Qualifications
- Bachelor’s degree in marketing, communications, business, journalism, or a closely related field.
- Minimum of ten years of marketing and business development experience in the architecture, engineering, and construction industry, including work across a multi-state region or practice. Knowledge of and experience with Property & Buildings services, clients, markets, and competitive positioning is preferred.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, client-focused messages and influence decisions.
- Demonstrated ability to lead and develop teams, establish priorities, and hold accountability for results.
- Strong business acumen, s