Director of Marketing & Corporate Communications
FRC · ERIE, PA 16501
Job Summary
The Director of Marketing & Corporate Communications leads the development and execution of FRC’s marketing, branding, communications, public relations, content strategy, and digital engagement initiatives to strengthen the company’s market presence and support business growth. This role is responsible for translating corporate objectives into clear, compelling, and consistent messaging for customers, technology partners, employees, government stakeholders, and the broader marketplace. Working closely with executive leadership and cross-functional teams (including Sales, Technology, Partner Enablement, Business Operations, and OEM partners), the Director drives integrated marketing and communications strategies that enhance brand awareness, deepen partner and customer engagement, support pipeline development, and positions FRC for continued success across federal, state and local government, higher education, commercial, and emerging technology markets.
Primary Responsibilities
- Corporate Marketing Brand
- Own and continuously strengthen FRC’s corporate brand, messaging, positioning, and voice
- Ensure consistent presentation of the FRC brand across digital channels, presentations, events, collateral, advertising, partner activities, and corporate communications
- Translate complex technology and public-sector concepts into compelling, accessible messaging for customers, partners, employees, and external stakeholders
- Corporate Communications and Public Relations
- Lead FRC’s corporate communications strategy, including press releases, announcements, executive communications, media relations, social media, thought leadership, community engagement, and other external communications
- Develop executive content and communications that position FRC and its leadership as credible voices in cybersecurity, AI, data, government technology, workforce development, and related markets
- Content and Digital Marketing
- Develop and manage FRC’s content strategy across website, social media, email, digital campaigns, customer communications, thought leadership, video, and other channels
- Establish a consistent content calendar aligned with corporate priorities, OEM initiatives, events, contract vehicles, customer markets, and sales campaigns
- Use analytics to measure engagement and continuously improve content performance
- Sales and Partner Marketing
- Work closely with Sales and Partner Management to develop campaigns and materials supporting FRC’s strategic technology partners and customer opportunities
- Develop customer-facing presentations, solution messaging, campaign content, case studies, partner materials, and other sales-enablement resources
- Help translate OEM technology messaging into an FRC value proposition rather than simply repeating manufacturer messaging
- Events and Field Marketing
- Support the strategy, messaging, promotion, content, and execution surrounding FRC conferences, trade shows, customer events, partner events, webinars, executive engagements, and the Erie Summit
- Work with Sales and Partner Enablement to establish clear objectives for major events and ensure appropriate pre-event promotion and post-event follow up
- Measure event performance based on customer engagement, partner value, pipeline influence, and business outcomes rather than simply measuring by attendance
- Public Sector Communications
- Develop communications tailored to FRC’s Federal, SLED, and other public-sector audiences
- Work with internal subject-matter experts to develop relevant content around cybersecurity, Zero Trust, AI, data, governance and risk, workforce development, and emerging technologies
- Support communications surrounding contract vehicles, strategic wins, partnerships, corporate milestones, and customer success
- Community and Corporate Reputation
- Strengthen FRC’s visibility in Erie and other strategic markets while connecting the company’s local economic-development story with its national public-sector technology mission
- Support community relations, government relation communications, workforce initiatives, sponsorships, and other corporate reputation programs
- Marketing Operations and Measurement
- Establish measurable KPIs for corporate marketing and communications
- Track areas such as digital engagement, campaign performance, earned media, social engagement, event performance, OEM marketing activity, marketing-influenced opportunities, website traffic, content utilization, and brand visibility
- Develop regular reporting to senior leadership showing what FRC is investing in marketing and what those investments are producing
- Team and Cross-Functional Leadership
- The Director will collaborate closely with the broader FRC marketing organization and shared marketing resources
- Lead projects across departments without creating unnecessary organizational silos
- Lead strategy and execute high-priority initiatives