Head of Influencers
Impress · Barcelona, Spain · onsite
We are Impress. We believe everyone deserves a smile they’ll love.We are the largest chain of ortho clinics with fully digital processes in Europe. We have revolutionized the invisible orthodontic sector with the best team of professionals specialized in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.
Our business model, a true combination of medical expertise and digitalization has been recognized in the top fastest-growing HealthTech companies by Forbes and we are currently listed as a LinkedIn Top 10 start-up!
Born in Barcelona in 2019, we’ve grown to pioneer leading care, flagship clinics and state-of-the-art tech across 10 countries and more than 120 locations and we are expanding fast! Our aim is to improve people’s health and quality of life across the globe.
We're seeking a talented and experienced Head of Influencer Marketing to lead the channel across all our European markets.
📍 Location:This position is based on-site at our headquarters in Barcelona (Spain). You’ll be working closely with our international marketing team in a dynamic, collaborative office environment.
✨ Your RoleWe are looking for a strategic, performance-driven, and creative Head of Influencers to lead our global influencer marketing strategy across all markets. In this role, you will own the end-to-end influencer roadmap—from high-level strategy, quarterly/yearly planning, and budget forecasting to overseeing full campaign execution, team leadership, and key agency/talent negotiations.
You will ensure that every influencer has an exceptional experience throughout their smile journey in our clinics, while driving brand awareness and high-conversion business growth in close collaboration with our Performance, Social Media, and Country Marketing teams.
Strategy, Objectives & Budget Management
- Strategy & Vision: Define and drive the global influencer marketing strategy across Europe, aligning quarterly and yearly objectives with company-wide growth targets.
- Channel growth & Scale: Grow influencer marketing into one of Impress’s key acquisition channels. Scale volume and spend profitably across markets, expand into new platforms and creator tiers (micro, mid-tier, macro and celebrity), and launch the channel in new markets as Impress expands.
- KPIs & Performance: Establish clear metrics and performance targets for the team, holding the channel accountable to drive business growth in alignment with global company objectives.
- Monthly Planning & Forecasting: Ensure the team delivers detailed monthly content calendars, forecasting, and activation plans to consistently meet targets.
- 360° Campaigns: Shape and lead the influencer side of integrated campaigns, including complex negotiations on usage rights, multi-platform assets and long-term talent contracts.
Team Leadership & Process Optimization- Team Management: Lead, mentor, and scale a high-performing team of influencer specialists and managers, driving execution excellence
- Workflow ownership: Keep improving the full workflow (scouting, onboarding, briefing, contracting, payments and reporting) for speed, quality and efficiency.
- Compliance: Make sure all creator content follows healthcare advertising rules, ad-disclosure requirements and our medical guidelines in every market.
Influencer Experience & Relationship Building- VIP Experience & "Smile Journey": Oversee the end-to-end experience for influencers and VIP patients in our clinics, ensuring their orthodontic journey with Impress is flawless, inspiring, and worth sharing.
- Agency & Talent Relations: Build strong, long-term relationships with top talent agencies, creators, and ambassadors across key markets.
Cross-Functional Collaboration- Social Media Team: Partner closely to ensure content alignment, consistent brand voice, and seamless cross-platform promotion.
- Performance Marketing Team: Collaborate on paid amplification, whitelisting creator content, and optimizing UGC into high-performing paid assets
- Country Marketing Managers (CMMs): Work alongside local marketing leads to adapt influencer strategies, messaging, and creator selection to specific regional and cultural context.
🎯 What You’ll Bring- Experience: 7+ years of experience in Influencer Marketing, Talent Management, or Digital Agency environments, with a proven track record of leading a team and owning multi-market budgets.
- Analytical Mindset: Fluent in reading dashboards, attribution models, UTM/promo code tracking, and data-driven insights to continually refine strategy and maximize ROI.
- Industry Background: Experience in beauty, health, wellness or lifestyle is strongly preferred. Experience with regulated categories is a plus.
- Negotiation Skills: Strong executive presence with extensive experience negotiating complex contracts, usage rights, whitelisting terms, and agency retainer deals.
- Languages: Fluency in English required. Additional European languages (Spanish, French, Italian, German) are a strong plus.
- Platform Expertise: Deep understanding of TikTok, Instagram, and YouTube ecosystems, emerging trends, creator formats, and IRM platforms (e.g., CreatorIQ, Traackr, GRIN).
🎁 What we offer:- Internacional team! You will work with people from all over the world, at our Barcelona headquarters in the Eixample district. 🌍
- Benefits with our whitening treatments, aligners, and products. 🦷😁
- Fixed salary + annual bonus based on KPIs achievement.
- Free gym! 💪
- Fresh fruit & drinks every morning. ☕
- Opportunity to grow in an innovative company and Top International Scale Up.
- Collaborative work environment and positive culture.
- Be part of a company where marketing isn’t just important – it’s the engine driving our success.
- Real growth opportunities. 📈
- We are an inclusive company. 🌈