Founding Marketing Lead
True Talent Solutions Partners · San Francisco · onsite
ABOUT THE ROLE
We are looking for a founding marketing lead to grow awareness and adoption of AI and robotics products among technical communities. This hands-on role spans growth, community, partnerships, launches, and customer insights, working closely with product and executive teams.
WHAT YOU'LL DO
- Lead US product launches, from early researcher engagement through signups, activation, onboarding, and ongoing usage.
- Build and manage technical communities across platforms such as Discord and Slack, and maintain a community CRM to track engagement and needs.
- Plan hackathons, meetups, and partner events to support product adoption and business development.
- Manage conference presence, including demos, meetings, and post-event follow-up.
- Coordinate partner co-marketing programs, including joint content, speaking opportunities, and events.
- Work with PR partners and support journalist and analyst meetings and spokesperson preparation.
- Develop university and research-lab partnerships through talks, campus events, and student communities.
- Build a customer proof pipeline, including case studies, references, and co-speaking opportunities.
- Represent the product on social channels, sharing launches and event coverage and engaging with technical audiences.
- Conduct weekly user interviews and share product feedback with the team.
WHAT WE'RE LOOKING FOR
- Four to seven years of experience in growth, community, developer relations, or ecosystem marketing, including work at an AI, infrastructure, or developer tools company.
- Experience growing a product user base or technical community and measuring results.
- Technical fluency to demo AI and machine learning products and engage credibly with ML and robotics audiences.
- Comfort working autonomously in an early-stage startup environment, with experience in growth or community alongside brand or communications work.
- Familiarity with Discord, Slack, CRM platforms such as HubSpot, LinkedIn, X, email marketing, analytics dashboards, AI productivity tools, and video or demo editing tools.
- University or research-lab partnership experience and strong content creation skills are a plus.
COMPENSATION & BENEFITS
Base salary is $150,000 to $200,000 annually. Visa sponsorship is available.
LOCATION
Hybrid, based in San Francisco, United States.