Marketing Lead / Product Marketing Manager
clera · Berlin · onsite
About the RoleThis role spans two marketing opportunities at a seed-stage B2B AI software company: Marketing Lead and Product Marketing Manager. You will help translate a technical AI voice product into clear, compelling positioning and build marketing programs that support growth.
What You'll Do- Define positioning, messaging, and storytelling that make a technical product memorable and conversion-focused.
- Lead go-to-market launches for products, features, customer segments, and international markets.
- As Marketing Lead, own strategy, budget, KPIs, and pipeline impact, while building growth programs across organic and paid channels.
- Apply AI and automation tools to marketing execution, test new channels, and use data to guide decisions.
- Build and lead a marketing team while staying hands-on with execution.
- As Product Marketing Manager, own website messaging, sales enablement, decks, case studies, testimonials, and competitive research.
What We're Looking For- For the Marketing Lead role, 4+ years of growth or marketing experience with functional ownership and meaningful budget responsibility; for Product Marketing, 3+ years of B2B product marketing experience.
- Experience in startups and scale-ups, with a strong academic background and early experience in consulting or comparable internships.
- A track record of hands-on marketing leadership, using experiments, KPIs, and pipeline impact to guide decisions.
- Experience launching into new segments or international markets, and building repeatable growth programs across organic and paid channels.
- Fluency with AI and automation tools, and the ability to explain complex technical products in clear, polished language.
- Native or fluent German and professional fluency in English.
Compensation & BenefitsSalary range: €75,000 to €120,000 annually. Visa sponsorship is not available.
LocationOn-site, five days a week in Berlin, Germany.