CRM & Lifecycle Specialist - 6 month contract
veezu · Cardiff HQ · hybrid
Your role at Veezu:
The CRM & Lifecycle Specialist will be responsible for creating, building and reporting on the complex automated campaigns via in-app channels as well as email and SMS.
Reporting directly to CRM & Lifecycle Manager, this role helps to accelerate the company growth by improving customer retention and reducing churn.
Please note: this is a 6 month contract.
Who are Veezu?
Veezu is the UK's fastest growing taxi and private hire technology platform operating across hundreds of UK towns and cities. We are a tech-driven on-demand mobility service that supports our hyper-local communities, helping them thrive and so much more!
What you’ll do:
- Work with stakeholders across the company to prepare, test and launch new automated campaigns via Braze.
- Run experiments to constantly optimise and improve campaign performance.
- Own and develop key lifecycle campaigns through data-driven insights and feedback loops.
- Provide regular reports on the campaign performance, tracking key metrics such as open rates, click-through rates, conversions, and ROI.
- Be committed to maintaining our ISO27001 certification and set high standards for Information Security compliance.
What you’ll need:
- 3-4 years of experience in CRM and marketing automation using Braze.
- Confidence and knowledge in building automation logics from scratch to facilitate engagement.
- Excellent analytical skills with a focus on performance tracking and data-driven decision-making.
- Proactive can-do attitude and the determination to achieve results.
Veezu is committed to fair and inclusive recruitment, welcoming applications from all backgrounds, experiences, and communities.