Marketing Manager
Fa-Evjm-Saasfaprod1 Cx_1003 · UAE
Marketing Manager Purpose of the Role
Lead Eurostar’s marketing strategy with a strong focus on digital growth, direct customer acquisition, brand visibility and measurable commercial results across rental, leasing and mobility solutions.
Key Responsibilities
- Develop and execute digital marketing strategies across Google, Meta, YouTube, TikTok and other relevant channels.
- Drive qualified leads, direct bookings and customer acquisition through performance marketing.
- Own website performance, landing pages, CRO, UX and digital customer journey optimisation.
- Lead SEO, local SEO, AEO and AI-search visibility strategies to increase organic traffic and conversions.
- Develop social media, content and brand strategies to increase reach, engagement and customer acquisition.
- Strengthen CRM, lead tracking, attribution, customer segmentation and lifecycle marketing.
- Use AI and marketing technology to improve content, automation, campaign performance and customer experience.
- Lead integrated B2C and B2B campaigns across rental, leasing, fleet and mobility solutions.
- Manage offline marketing activities, partnerships, events and brand activations where required.
- Monitor marketing KPIs including leads, bookings, conversion, CAC, revenue and ROI.
- Manage marketing budgets and optimise spend based on commercial performance.
- Manage agencies and external marketing, creative, media and technology partners.
- Work closely with Sales, Operations, IT and senior management to convert marketing activity into measurable business growth.
Key Performance Areas
- Qualified leads and direct bookings
- Marketing-to-booking conversion
- Customer acquisition cost and ROI
- Website conversion and digital performance
- Organic search visibility and traffic
- CRM and lead-quality visibility
- Social media growth and engagement
- Marketing budget efficiency
- Contribution to rental, leasing and corporate revenue growth