Head of Brand & Sponsorship
capital · London, England, United Kingdom · hybrid
Responsibilities:
- Own end-to-end delivery of Capital.com's big-ticket brand campaigns, turning the Brand Director's strategy into standout, well-executed work across markets
- Partner closely with the Head of Creative, who leads creative production, to ensure every campaign is built and delivered to a premium standard
- Work with market analysts and the PR team to align campaign timing, messaging and measurement
- Manage campaign budgets, timelines and sign-off across multiple markets and stakeholders
- Lead delivery across campaigns of every scale, from moments built around a global brand asset to local activity such as a UK spread betting campaign or a new performance-led campaign for the paid social team
- Feed into the strategic thinking behind paid social alongside the paid social team, for example how a new channel is seeded with initial paid support, or how an organic boosting strategy is agreed and backed with paid
- Bring imagination to how the brand shows up, finding new ways to express Capital.com's premiumisation and expansion ambitions through brand activity
- Own the sponsorship and events function end to end: evaluating and negotiating new opportunities, then delivering the activations that bring them to life
- Draw on activation support at global level from the events team and at local level from regional marketing leads and local offices, so delivery is never carried alone
- Evaluate opportunities across sport, conferences and other partnerships against clear criteria for brand fit, audience relevance and commercial value
- Lead negotiation and management of sponsorship contracts, protecting Capital.com's interests and tracking every commitment on both sides
- Build and maintain relationships with rights holders, sports marketing agencies and event partners as the primary point of contact
- Plan and deliver event activations and client hospitality end to end — suppliers, guest lists, merchandise, booths — working with the design team so every physical presence reflects the brand
- Collaborate with the CMO, regional marketing managers and regional CEOs to align sponsorship priorities across markets and activate global properties locally
- Work with Compliance and Legal to ensure all sponsorship and event activity meets regulatory requirements across Capital.com's jurisdictions
- Track and report on sponsorship performance and ROI, and build out the sponsorship and events team as the function grows
Requirements:
- Senior experience delivering brand campaigns end to end — an account director or campaign delivery background rather than a pure strategy role
- Proven experience managing sponsorships, partnerships or events at a senior level, from deal negotiation through to on-site activation
- Confidence negotiating and managing commercial contracts, with the judgement to evaluate opportunities critically rather than just enthusiastically
- Strong end-to-end event management skills, including logistics, supplier management and hospitality delivered to a high standard
- Excellent relationship management — you build trust quickly with creative partners, rights holders and senior internal stakeholders alike
- The ability to work across a complex, multi-market stakeholder structure without losing pace or clarity
- Highly brand literate, with the instinct to spot opportunities and build a compelling case for the ones worth pursuing
- Comfortable building a function from a small base, with willingness to travel roughly 20% of the time for events and activations
Nice to have:
- Existing relationships with sports rights holders, conference organisers or sports marketing agencies
- Agency-side background in sponsorship, experiential or brand campaign delivery
- Experience managing brand or sponsorship activity across multiple international markets simultaneously
- Familiarity with financial promotions rules as they apply to marketing, sponsorship and events
- Experience within a financial services or fintech business
What you will get in return:
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community