B2C Sales Team Lead — Cars
Soum · Remote
Responsibilities:
- B2C sales & deal closing • Lead a B2C sales team acquiring new customers interested in purchasing cars.
- • Manage both Cash and Financing sales journeys.
- • Own the customer journey from lead generation and qualification through negotiation, closing, and completion of the sale.
- • Step into complex or high-value deals and close difficult opportunities.
- Lead management • Ensure leads are assigned across the team without delay and first contact happens within target response times.
- • Ensure consistent, disciplined follow-up on every open lead.
- • Ensure opportunities are actively progressed through each stage without unnecessary drop-offs.
- Sales funnel ownership • Own and monitor conversion across the full sales funnel, from lead generation and qualification through booking, Cash/Financing, closing, and completed sale.
- • Funnel stages: Lead → Contacted → Qualified → Booking → Cash/Financing → Closing → Completed Sale.
- • Track stage-to-stage conversion rates, identify where deals stall, and act on the drop-off points.
- Customer qualification • Qualify customers into the Cash or Financing journey based on their needs, affordability, and basic financing eligibility indicators.
- • Coach the team to qualify accurately at first contact so deals do not stall later in the funnel.
- • Leave the final credit decision to the financing partner.
- Customer journey & cross-functional coordination • Ensure a smooth customer journey across Sales, Operations, Supply/Showroom, Finance, and other relevant functions.
- • Identify blockers affecting the customer or the Sales team, communicate with the relevant department, and follow the issue through to resolution.
- Team leadership & coaching • Daily and weekly performance management.
- • Coaching and development of Sales Representatives.
- • Call quality and sales technique reviews.
- • Pipeline management.
- • KPI and target management.
- • Performance improvement plans where required.
- • Regular 1:1s and team reviews.
- Reporting & forecasting • Own weekly and monthly reporting on sales performance, target achievement, conversion rates, pipeline health, forecasting, key blockers, action plans, and team productivity.
- • Use the data to identify gaps, make decisions, and improve team performance — not simply prepare reports.
- CRM & sales process discipline • Maintain CRM discipline across the team: accurate stage management, notes, follow-ups, pipeline hygiene, and forecasting.
- • Provide clear visibility on where every opportunity stands and what is required to move it toward closing.
- Escalation, problem solving & ownership • Act as the first escalation point for Sales Representatives when customer or deal-related issues require cross-functional support.
- • Take ownership of blocked deals: identify the root cause, engage the relevant department, and follow up until resolved.
- • Resolve blockers across customer issues, financing, operations, vehicle-related matters, showroom coordination, and payments.
Qualifications:
- Must have • 4+ years of sales experience.
- • 1–2+ years leading a sales team.
- • Proven track record of hitting acquisition, conversion, and closing targets in B2C sales.
- • Experience closing both cash and financed deals.
- • Strong spoken and written English.
- • Fluent / native-level Urdu.
- • Able to confidently understand and communicate vehicle specifications, features, benefits, and value propositions across Japanese, Korean, American, and Chinese brands.
- • Working knowledge of automotive financing and credit concepts, including how banks and financing companies assess eligibility.
- • Able to qualify customers for Cash and Financing journeys based on needs, affordability, and basic eligibility indicators.
- • Strong CRM discipline and the ability to build and defend a forecast.
- • Experience managing and coaching a team remotely.
- • Based in Pakistan and available Sunday–Thursday on Riyadh hours.
- Good to have • Automotive retail, used cars, or auto financing background.
- • Marketplace or classified experience.
- • Gulf market experience, or selling to expatriate customer segments.
- • Working Arabic.
- • Startup or scale-up experience.