PRODUCT SPECIALIST
Napco National · Jeddah, Western Province, Saudi Arabia
- Job Responsibilities & Tasks (Duties include but are not limited to)
- Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
- Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
- Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
- Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
- Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.
- Analyze retail audit reports (AC Nielson, Key Accounts …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
- Involve in social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.
- Execute and present the monthly closing report with brand performance and Projects update.
- Perform timely market visits and recommends corrective actions.
- Generate item code and barcode for newly launched products.
- Monitor and consolidate the stock level of all procured product lines to support and suggest setting the orders with the procurement team after getting the brand manager’s approval.
- Job Dynamics & Interfaces
- Internal:
- Brand Team, Category Team, Digital Marketing Team, and Market Research Team.- External:
- Other Affiliates upon need.
- Required Job Qualifications & Competencies
- Education & Experience
- Competencies Profile (Refer to competencies mapping)
- Special Working Conditions
Job requires travel