Senior Product Marketing Manager
True Talent Solutions Partners · Austin · onsite
ABOUT THE ROLE
A construction technology company is looking for a Senior Product Marketing Manager to build and lead product marketing across multiple regions. You will help shape how construction businesses discover, evaluate, and adopt the company's products.
WHAT YOU'LL DO
- Own positioning and messaging across customer segments, buyer personas, and markets.
- Build the product marketing function, including its strategy, playbook, and operating practices.
- Lead go-to-market planning and execution for product, partner, and feature launches.
- Develop sales enablement resources such as competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
- Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
- Design AI-enabled workflows for competitive monitoring, customer research, content creation, and sales enablement.
- Lead positioning and messaging for a website rebuild.
- Turn customer interviews, win/loss findings, and market signals into actionable insights.
- Develop customer evidence and advocacy for references, case studies, and events.
- Advise regional marketing managers on messaging and positioning.
WHAT WE'RE LOOKING FOR
- Five to eight years of B2B SaaS product marketing experience, including marketing to established, process-heavy industries.
- Experience building a product marketing function from the ground up and managing work across multiple regions.
- Experience owning product marketing for SaaS businesses serving large organizations with fast-paced sales cycles, and contributing within both established and developing teams.
- Ability to work independently and adapt in an evolving environment.
- Construction technology, property technology, or related industry experience is beneficial.
- Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
- Must be authorized to work in the United States without visa sponsorship.
COMPENSATION & BENEFITS
Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.
LOCATION
Remote within the United States, with Austin, Texas as the primary location.