Senior UX Researcher
Easygenerator · Dubai · hybrid
The Senior UX Researcher (Product Insights) uncovers the why behind user behaviour and turns it into insights that shape product and design decisions. The role sits within the Data & Insights team and works closely with Product, Design, Product Marketing, Product Analytics, Customer Success and Support.
This is a senior individual-contributor role with a high degree of ownership. It needs someone who can independently set research priorities, establish research processes and lead high-impact studies from start to finish.
KEY RESPONSIBILITIES
- Research strategy and operations: Define and maintain the research toolkit, a central research repository with a consistent tagging taxonomy, participant recruitment, GDPR-compliant consent processes and repeatable research workflows.
- Design partnership and usability testing: Act as a dedicated research partner to Design. Run usability, concept and prototype tests throughout the design process, and bring evidence on navigation, information architecture and cross-product consistency into design decisions.
- End-to-end research: Plan and run generative and evaluative studies on high-priority questions, from discovery research for major roadmap initiatives to usability testing of key flows before and after launch.
- Research enablement: Design unbiased research questions, interview guides and feedback frameworks. Coach Product Managers, Product Marketing Managers, Customer Success and Support teams to run effective customer conversations and lightweight usability sessions.
- Qualitative analysis: Analyse customer conversations, interview transcripts, surveys and feedback to find recurring themes, pain points and unmet needs.
- Voice of the customer: Bring together signals from support tickets, review sites, NPS/CSAT verbatims and churn feedback into one view of user needs.
- Mixed-methods synthesis: Work with Product Analytics to combine behavioural data (usage, adoption, engagement, retention) with attitudinal data (interviews, surveys) into a full understanding of user behaviour.
- Insights to action: Turn findings into prioritised opportunities, personas, Jobs-to-be-Done and journey maps. Communicate them through clear, compelling storytelling to stakeholders, including senior leadership.
REQUIREMENTS
- 5+ years of experience in UX research, preferably in B2B SaaS.
- Proven experience building or establishing a research practice independently, including tools, processes and repositories.
- Strong mixed-methods expertise:
- user interviews, moderated and unmoderated usability testing, concept testing, contextual inquiry, diary studies and survey design
- thematic analysis and affinity mapping
- Experience partnering closely with product designers: testing prototypes, and informing information architecture and interaction design through methods such as card sorting and tree testing.
- Comfort working with product analytics and a solid grounding in survey statistics.
- Ability to prioritise research independently and influence Product and Design decisions with minimal supervision.
- Excellent communication and storytelling skills, with experience presenting to senior stakeholders.
- Experience coaching non-researchers to conduct research effectively.
- Sound knowledge of research ethics and GDPR-compliant handling of participant data.
- A portfolio of case studies showing research that shaped product decisions and led to measurable outcomes.
PREFERRED QUALIFICATIONS
- Experience in EdTech, L&D or content-authoring tools.
- Experience researching AI-powered product features, and using AI tools responsibly to speed up analysis and synthesis.
- Experience researching multi-product or platform experiences.
- Familiarity with tools such as Dovetail or Condens, Maze or UserTesting, Qualtrics or Typeform, Mixpanel, Figma and Miro.