CRM MarTech & Email Ops Manager
Crypto · United States · hybrid
USD 70,000 to 110,000 · period not stated
Key Responsibilities:
- Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs
- Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability
- Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering
- Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders
- Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring
- Support GTM launches for new products and features — translating product briefs into campaign execution at pace
- Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines
- Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability
- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
- Write API requirements and payload specifications for MarTech integrations
- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases
- Evaluate emerging MarTech capabilities and provide recommendations for future technology investments
- Develop reporting frameworks that demonstrate business value generated through MarTech and email investments
- Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results
- Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives
- Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy
- Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs
- Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins
- Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting
- Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production
- Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts
- Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale
Requirements:
- 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
- Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar
- Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic
- Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis
- Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must
- Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs
- Exceptional organisational skills — systematic approach to documentation, process design, and project management
- Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams
- Fluent English (written and verbal) is a must
- Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements
- Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling
- Experience with API integrations and writing technical specifications for engineering teams
- Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)
- Background in Sports, prediction markets, fintech, crypto, trading
- Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Work Flexibility Adoption. Flexi-work hour and hybrid set-up
Aspire career alternatives through us - our internal mobility program offers employees a new scope.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.