Manager, Product Analytics and Experimentation
Live Nation Entertainment · Work From Home, California, United States
Job Summary:
Manager, Product Analytics and Experimentation
Location: US- Remote
Division: Global Product Analytics and Experimentation
Line Manager: Sr. Director, Global Product Analytics and Insights
Contract Terms: ****6 months****
THE TEAM
The Global Product Analytics and Experimentation team at Ticketmaster is a highly skilled, collaborative group that finds opportunities to improve the product and grow revenue through rigorous analysis, experimentation, and new ways of looking at data. The team partners with Product, Design, Engineering, Sales, Marketing, Strategy, and Finance. Our work covers fan insights, ticket sales, shopping behavior, site and app analytics, incremental revenue streams, venue and client analysis, and customer lifetime value.
THE JOB
We are seeking an experienced experimentation and product analytics leader to join Global Product Analytics and Experimentation. As Manager, Product Analytics and Experimentation, you will lead the development of a scalable experimentation practice that drives product decisions and improves the fan experience. This role combines strategic leadership with hands-on execution: setting experimentation standards, onboarding and enabling teams, configuring and managing tests in Optimizely, analyzing results with rigor, and turning learnings into clear product recommendations. You will partner across Product, Design, Engineering, Research, and Analytics to make experimentation part of every stage of product development.
WHAT YOU WILL BE DOING
- Lead and scale the product experimentation program, including processes, governance, measurement standards, and team onboarding.
- Serve as the hands-on subject-matter expert for Optimizely, including experiment setup, audience targeting, QA, instrumentation validation, and test monitoring.
- Partner with cross-functional teams to identify testing opportunities and design statistically sound A/B, multivariate, and other experiments.
- Interpret experiment results, explain what they mean and where they fall short, and turn findings into recommendations that shape product strategy and roadmap decisions.
- Work with stakeholders to define and measure key digital metrics tied to fan and business goals.
- Use data analysis to find trends, patterns, and opportunities that improve the end-to-end fan experience.
- Build analytics tools, methods, and self-service resources that help teams make better data-informed decisions.
- Translate business questions into analytical and experimentation solutions.
- Build strong relationships with stakeholders and counterparts across the North America Insights and Analytics organization.
- Partner with the Research team to combine behavioral, experimental, and qualitative insights into a deeper understanding of fan needs.
WHAT YOU NEED TO KNOW (OR TECHNICAL SKILLS)
- Demonstrated experience leading and executing a product experimentation program, from hypothesis development and test design through implementation, analysis, and recommendations.
- Hands-on experience with Optimizely or a comparable experimentation platform, including configuring, QA-ing, launching, and monitoring experiments.
- Advanced statistical knowledge, including hypothesis testing, power analysis and sample-size planning, confidence intervals, sequential testing, multiple-comparison correction, and variance reduction techniques.
- Proven ability to spot and address common experimentation pitfalls, such as sample ratio mismatch, peeking, novelty effects, and interaction effects between concurrent tests.
- Ability to design and run complex product experiments, including A/B and multivariate tests.
- Advanced proficiency with AI tools and LLMs to speed up and scale analytics work, such as writing and debugging queries, automating recurring analysis and reporting, generating test hypotheses, and summarizing results. Strong judgment to check AI output for accuracy.
- Experience with digital analytics tools such as Google Analytics and Contentsquare.
- Advanced SQL proficiency, with hands-on experience in Databricks and Google BigQuery.
- Excellent communication and presentation skills, with the ability to turn complex analytical and experimental findings into clear, compelling stories for non-technical audiences.
YOU (BEHAVIORAL SKILLS)
- Partners with stakeholders to understand their needs, build analytical frameworks, and deliver data-driven strategic insights.
- Coaches and enables others, helping teams build confidence and skill in experimentation.
- Builds rapport and trust with diverse team members.
- Brings curiosity and intellectual honesty, and is willing to let the data challenge assumptions, including their own.
- Is open to diverse perspectives and ideas.
- Focuses on the highest-impact work.
- Manages time well to meet deadlines and commitments.
- Adapts to changing priorities and environments.
- Stays resilient through setbacks and obstacles.
BENEFITS & PERKS
Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH: 401(k) program with company match, stock reimbursement program
- FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
- CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS: Volunteer time off, crowdfunding match
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.
Teamwork – While we celebrate individual achievements, we know have more success as a team.
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domes