Global Brand Manager, IAMS- project role
mars · USA-Tennessee-Franklin, United States · hybrid
Job Description:
Global Brand Manager, IAMS- project role
This is a full-time internal assignment within the Mars Pet Nutrition segment that affords a hybrid work schedule based out of any Mars' office location for the duration of the 6-month project period.
At Mars Pet Nutrition we have the ambition to create A Better World for Pets and Pet Parents by leveraging our global mega brands to deliver purpose-driven, superior propositions, premium experiences and category building breakthrough innovation that win with pet parents across diverse markets and cultures.
This 6-month project role has an expected end date of May 6th, 2027. Learn and broaden your skillset while collaborating with others to secure success worldwide! This is your opportunity to potentially step into the Global Brand Manager, IAMS role that is responsible for creating and delivering successful marketing strategy, brand experiences and innovation for the IAMS brand. This associate supports the Global H&S VP (VP Brand/Portfolio Management) and will work closely with the VP plus other marketing stakeholders, the global innovation team, and key Operating Entities (OEs) to create and deploy strategies, tool kits, and assets that ultimately lead to increased brand equity and accelerated growth. The Global Brand Manager, IAMS has high visibility as a key member of the Global IAMS board, Global Brand Community, and Global Marketing Community.
What are we looking for?
- Minimum of a bachelor’s degree, ideally in Marketing, Business Administration or Communications; Graduate degree is a plus.
- 5 (Five) or more years of marketing, or closely related professional experiences, is required.
- Strong strategic thinking and the ability to develop and execute comprehensive brand strategies that align with business objectives.
- Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders.
- Proficiency in market research, consumer insight analysis, and data-driven decision-making.
- Strong interpersonal skills and the ability to connect, collaborate and influence others without direct authority.
- Solid learning agility and adaptability to thrive in a fast-paced, dynamic global environment
What will be your key responsibilities?
Brand Strategy and Management:
- With the Global H&S VP, support the development and execution of the global IAMS brand strategy that aligns with the company's overall vision and objectives.
- With the Global H&S VP, support the strategic foundations of global ‘brand building’ including brand compass, brand positioning, creative strategy, superior proposition strategy, visual brand identity, purpose & sustainability strategy.
- Oversee annual flywheel diagnostic in collaboration with the regions to optimise and enhance the brand’s growth strategy.
Superior Proposition Renovation:
- Be the expert on the IAMS Dry Dog portfolio of products, developing winning articulations of the superior science IAMS has in its formulas
- Collaborate with cross-functional teams to develop and launch superior propositions across the IAMS dry dog portfolio of products
Brand Innovation Strategy & Pipelines:
- In partnership with the Global Innovation Senior Manager, develop winning branded innovation concepts to fuel the global D2/DS3 pipeline.
- Collaborate with cross-functional teams to develop and launch these new products/packs, ensuring brand consistency and differentiation (DS2/D23)
Brand Communication and Creative Direction:
- Support the Global H&S VP/GBD with the development and implementation of brand communication strategies, ensuring consistent brand messaging across relevant channels and campaigns.
- Responsible for creating of compelling marketing materials as it relates to the launch of superior proposition and dog related innovations, including advertising campaigns, packaging, digital content, brand services, tools and experiences, ensuring that the brand shows up distinctively across all touchpoints.
- Collaborate with creative teams, agencies, and internal stakeholders to drive creative excellence and innovative brand initiatives.
Cross-Functional Collaboration:
- Collaborate closely with internal stakeholders, including the Global H&SVP, the wider global and local marketing and innovations teams, to ensure alignment and synergy across functions and geographies.
Brand Performance Measurement and Analysis:
- Establish key performance indicators (KPIs) to track brand performance and measure the effectiveness of brand initiatives.
- Utilize data analytics and market research insights to evaluate brand performance, identify areas for improvement, and make data-driven recommendations.
- Support the GBD/Global brand VP in providing regular reports and presentations to senior leadership, highlighting brand performance, market trends, and opportunities for growth.
What you can continue to expect from Mars:
- Work with diverse and talented Associates, all guided by the Five Principles.
- Be an associate of a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.