CRM Planning Manager - 8 months FTC
storiogroup · Amsterdam, NL · hybrid
- Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.
- Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.
- Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.
- Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.
- Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.
- Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.
- Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.
- Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.
- Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.
- Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.
- Provide calm leadership during critical peak periods in November and December to manage real time adjustments.
- Breadth of CRM experience within a fast paced ecommerce environment.
- Experience of direct team leadership and line management experience.
- Strong analytical capabilities with a track record of using customer data to shape commercial strategies.
- Deep understanding of email and mobile creative requirements, industry trends, and channel best practices.
- Proven ability to collaborate cross functionally with Analytics, Creative, Brand, and Commercial teams.
- Full professional fluency in written and spoken English.
- Specific prior experience in dedicated CRM planning or integrated marketing planning roles.
- Practical experience working with the Braze customer engagement platform.
- A degree or formal qualification in Marketing, Business Administration, or a related field.