Director of Content & Sponsorship Strategy
Informa Group Plc. · Orlando, Florida, United States
Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
This role is based in our Orlando, FL office.
Position Overview
As the Director of Content & Sponsorship Strategy, you will lead content strategy and thought leadership sponsorship programs for two major healthcare/pharma trade shows: WHX Miami (healthcare technology, medical devices, infrastructure) and CPHI Americas (pharmaceutical/biotech). This role blends content curation, event programming, and sponsor relationship management to deliver high-value experiences for attendees and partners, balancing scientific rigor with commercial goals across the US and LATAM markets.
Key Responsibilities
Content & Program Strategy
- Develop and execute multi-track conference content covering medical devices, healthcare IT, pharma, biotech, and related sectors, including keynotes, panels, and workshops tailored to diverse audiences (executives, procurement, researchers, start-ups)
- Design pre-, at-, and post-show programming to extend engagement and value across the full event lifecycle
- Oversee poster sessions, abstract submissions, and research presentations to ensure academic and scientific rigor
- Identify, vet, and secure speakers and subject matter experts; manage disclosures, bios, and conflict-of-interest checks
- Use attendee feedback and market insights to continually refine programming
- Ensure all content meets regulatory and compliance standards (FDA, PhRMA, EFPIA)
Sponsorship Management
- Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals
- Act as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables
- Track sponsorship performance and ROI, and identify opportunities to enhance sponsor value
Audience & Industry Engagement
- Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors
- Work with advisory boards to validate content relevance and strengthen program credibility
- Support audience growth through targeted content and lead-generation initiatives
- Represent the brand at industry events to strengthen market presence
Execution & Cross-Functional Collaboration
- Oversee on-site program logistics, including scheduling, moderators, AV coordination, and troubleshooting
- Provide oversight of the Xcelerate start-up competition
- Partner with Marketing, Sales, Events, Operations, and Product teams to ensure integrated, well-promoted programming
- Manage program budgets, including speaker honoraria and production costs; negotiate speaker fees in accordance with fair market value guidelines
- Manage vendor and production partner relationships
Measurement & Reporting
- Define KPIs for content and sponsorship success; report performance to senior leadership
- Conduct post-event analysis to drive continuous improvement
Required Qualifications
Education & Experience
- 10+ years of progressive experience in content development, event programming, or sponsorship management within the tradeshow, conference, or healthcare/pharmaceutical events industry, including 5-7 years specifically in medical education or healthcare event management
- Proven experience managing accredited educational programs for healthcare professionals
- Background in the pharmaceutical, medical device, or broader healthcare industry
Technical Knowledge & Industry Expertise
- Strong understanding of the pharmaceutical/medical device regulatory landscape (FDA, EMA) and compliance frameworks (PhRMA Code, EFPIA)
- Familiarity with medical terminology, clinical practice, and healthcare industry trends
- Knowledge of tradeshow and event best practices, including experiential and content marketing, thought leadership, and hybrid/digital event formats
Professional Competencies
- Strong strategic thinking, with the ability to translate business goals into effective content and sponsorship programs
- Excellent relationship-building and communication skills, with the ability to engage senior-level stakeholders
- Solid commercial acumen, including sponsorship sales, contract management, and ROI analysis
- Strong attention to detail, particularly around medical content accuracy
- Data-driven approach, with proficiency in event management, CRM, and content management platforms
Personal Attributes
- High ethical standards and commitment to content/educational independence
- Entrepreneurial, adaptable, and comfortable balancing commercial and educational priorities
- Organized, detail-oriented, and able to perform well under pressure
- Collaborative and results-driven, with strong ownership of outcomes
Working Conditions
- Up to 25-35% travel for site visits, speaker meetings, and event execution
- Extended hours, including evenings and weekends, during peak event periods and on-site execution
Working Conditions
- Up to 25-35% travel for site visits, speaker meetings, and event execution
- Extended hours, including evenings and weekends, during peak event periods and on-site execution
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
The salary range for this role is $95,000 — $110,000 based on experience.
This posting will automatically expire on 11/13/2026
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised