Performance Marketing Specialist
True Talent Solutions Partners · San Francisco · onsite
ABOUT THE ROLE
Join an early-stage AI startup as a hands-on performance marketer, owning paid acquisition across Meta and Google. You will build and improve the campaigns and measurement systems that support customer growth.
WHAT YOU'LL DO
- Manage Meta Ads and Google Ads campaigns directly, from setup and launch through ongoing optimization.
- Build campaign structures, run tests, interpret results, and make budget decisions.
- Set up and optimize pixels, Conversions API (CAPI), conversion events, and tracking.
- Review performance regularly and improve acquisition campaigns based on data.
- Use analytics and measurement tools to evaluate campaign outcomes.
WHAT WE'RE LOOKING FOR
- Four to seven years of performance marketing experience, including at least two years managing Meta and Google campaigns hands-on.
- Experience building campaigns and configuring pixels, CAPI, conversion events, and tracking directly in advertising platforms.
- Background in early-stage startups, with comfort working independently in fast-moving and ambiguous environments.
- Experience marketing AI-first, prosumer, consumer, or product-led growth products.
- Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, server-side tracking, and UTM tracking.
- Based in or relocating to San Francisco and available for full-time in-person work as part of a hybrid arrangement.
- Must be a US citizen or Green Card holder. Visa sponsorship is not available.
COMPENSATION & BENEFITS
Base salary: $130,000 to $190,000 annually. Visa sponsorship is not available.
LOCATION
Hybrid, San Francisco, California, United States.