Head of Business Development & Field Marketing - Semiconductor Mask Shop & Metrology
Zeiss · Boise, United States
About Us:
How many companies can say they’ve been in business for over 179 years?!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
What’s the role?
The Head of Business Development & Field Marketing – Semiconductor Mask Solutions (SMS) drives regional business expansion for ZEISS by developing customer relationships, identifying new market opportunities, and increasing adoption of ZEISS photomask manufacturing, inspection, and metrology solutions. This role focuses on customer-facing technical marketing and market development, translating customer needs, technology trends, and competitive insights into targeted growth initiatives and compelling value propositions for the SMS portfolio.
Working in close partnership with the Heads of Sales, Applications, and Service, this position coordinates customer engagement, market development, solution positioning, and new product introductions to strengthen ZEISS’s market position and expand business opportunities. Acting as the regional link between customers and SMS Strategic Marketing, Product Management, and headquarters, ensuring that customer and market insights inform product strategy, go-to-market priorities, and commercial execution.
The position also establishes and develops the Business Development & Field Marketing function, building the capabilities, processes, and performance measures needed to support sustainable regional growth and strengthen ZEISS’s position in the semiconductor mask shop ecosystem.
Sound Interesting?
Here’s what you’ll do:
Business Development & Market Expansion- Identify, qualify, and develop new business opportunities across the semiconductor photomask manufacturing, inspection, metrology, and repair ecosystem through strategic customer engagement, partnerships, joint development initiatives, and technology evaluations.
- Develop regional market expansion initiatives to increase ZEISS SMS market penetration, expand customer relationships, and identify new applications and opportunities for portfolio growth.
- Translate customer needs, market trends, and competitive intelligence into actionable business development priorities aligned with SMS strategy.
- Contribute regional customer and competitive insights to product roadmaps, new product introductions, strategic partnerships, and commercial planning.
- Align regional market development activities with SMS headquarters to support global business priorities and sustainable commercial growth.
Customer-Facing Technical Marketing- Lead customer-facing technical marketing and market development activities that communicate the value, differentiation, and business benefits of ZEISS SMS products and solutions.
- Develop customer-specific value propositions based on technical requirements, operational challenges, market trends, and competitive positioning.
- Identify emerging customer needs, untapped market segments, and new application opportunities to expand awareness, interest, and adoption of the SMS portfolio.
- Plan and coordinate customer technology exchanges, technical workshops, product demonstrations, and solution evaluations in partnership with Sales, Applications, and Service.
- Develop targeted market development initiatives that strengthen ZEISS’s visibility, customer engagement, and competitive position within the semiconductor photomask ecosystem.
Cross-Functional Partnership- Partner with the Head of Sales and regional Sales teams to identify growth opportunities, prioritize target customers, and support the progression of qualified opportunities toward commercial outcomes.
- Collaborate with the Head of Applications and Applications teams to align customer requirements with technical capabilities, support solution evaluations, and communicate product value.
- Partner with the Head of Service and Service teams to identify service growth opportunities, strengthen customer relationships, and support customer retention and expanded portfolio adoption.
- Coordinate cross-functional market development and new product introduction initiatives from opportunity identification through customer evaluation, qualification, adoption, and repeat business.
- Establish clear collaboration practices and responsibilities across Business Development & Field Marketing, Sales, Applications, and Service to ensure coordinated customer engagement and execution without duplicating functional ownership.
Organizational Leadership & Development- Establish and develop the Business Development & Field Marketing function, defining its structure, responsibilities, operating processes, and collaboration model with Sales, Applications, and Service.
- Provide functional leadership, coaching, and professional development to build the team's business development, technical marketing, and market development capabilities.
- Define and monitor key performance indicators (KPIs) to assess market development effectiveness, customer engagement, qualified opportunity generation, product adoption, and contribution to business growth.
- Use market insights and performance results to prioritize resources, refine field marketing initiatives, and continuously improve regional growth strategies.
Do you qualify?
- Master’s degree in engineering, natural sciences, or a related STEM discipline, such as mechanical engineering, optics, physics, or materials science. A PhD and/or business qualification, such as an MBA, is preferred.
- 10+ years of technical and commercial experience in the semiconductor industry, with strong relevance to Semiconductor Mask Solutions and the photomask ecosystem.
- Experience in technical marketing, field marketing, market development, or go-to-market strategy in the semiconductor industry.
- Experience translating complex technical products into customer value propositions and differentiated market positioning.
- Experience identifying new market opportunities and developing strategies to increase customer adoption and business growth.
- Experience measuring the effectiveness of market development and customer engagement initiatives.
- Leadership experience building teams, functions, or cross-functional capabilities.
Working Conditions and TravelDomestic and international travel required, up to 50%.
Compensation:
- The annual pay range for this position is $132,000 – $165,000
- The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
- This position is also eligible for a performance bonus or sales commissions.
We have amazing benefits to support you as an employee at ZEISS!
- Medical
- Vision
- Dental
- 401k Matching
- Employee Assistance Programs
- Vacation and sick pay
- The list goes on!
The above is intended to describe the general content of and requirements for this job. It is not to be construed as an exhaustive statement of requirements, duties, or responsibilities. The Company reserves the right to interpret, amend, or otherwise modify, in whole or in part, any job description at any time, at its sole discretion.
Your ZEISS Recruiting Team:
Maria Khalil
Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition,