Senior Manager, Amazon Media & Growth
WPP Media · New York, United States
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Unite
WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines, including media, creative, strategy, commerce, and analytics, to operate as one unified team.
Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.
Role Summary & Impact
As a Senior Manager, Amazon Media & Growth, you will serve as the lead Amazon media expert within WPP Unite, driving both performance marketing excellence and category growth strategy for one of our most strategic client partnerships. You will be responsible for optimizing Amazon media investments, identifying growth opportunities, and connecting retail media performance to broader commercial and brand objectives.
In this role, you will act as the internal authority on Amazon advertising, providing strategic guidance, conducting performance audits, and partnering closely with brand, sales, finance, and agency teams. You will ensure retail media investments support full-funnel growth while translating marketplace insights into actionable business recommendations. The ideal candidate combines deep hands-on Amazon media expertise with strong commercial acumen, analytical rigor, and the ability to influence stakeholders across functions.
Skills and Experience
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Lead Amazon Sponsored Ads and DSP strategy, including Sponsored Products, Sponsored Brands, Sponsored Display, and broader retail media investments.
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Conduct in-depth audits of campaign structure, keyword strategy, bidding approaches, budget allocation, and search-term performance to identify opportunities for optimization and growth.
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Partner with agency teams to improve campaign effectiveness while ensuring accountability against performance goals and business objectives.
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Develop and optimize full-funnel retail media strategies, including search, competitor conquesting, retargeting, prospecting, and new-to-brand acquisition initiatives.
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Evaluate and recommend budget allocation strategies that balance efficiency, growth, profitability, and incremental business impact.
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Analyze performance trends and diagnose issues impacting campaign effectiveness, including traffic fluctuations, conversion changes, inventory challenges, and Buy Box performance.
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Partner with sales and finance teams to understand performance drivers, forecast media-attributed sales, and identify opportunities to improve return on investment.
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Build category growth strategies that support assortment planning, hero SKU prioritization, pricing, promotional opportunities, and portfolio growth.
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Identify whitespace opportunities, competitive threats, and emerging marketplace trends to drive long-term business growth.
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Translate shopper search behavior and marketplace insights into strategic recommendations for category, brand, and innovation teams.
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Develop annual and quarterly investment frameworks aligned to brand priorities, commercial objectives, and category opportunities.
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Lead performance reporting, dashboard development, and business reviews that communicate key insights and recommendations to senior stakeholders.
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Ensure retail media investments are aligned with broader brand marketing, demand generation, and cross-channel media strategies.
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Collaborate with creative, commerce, and media teams to inform PDP optimization, A+ content strategy, product launches, and promotional initiatives.
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Connect Amazon performance learnings to broader marketing measurement frameworks and business growth objectives.
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Stay informed on marketplace trends, Amazon advertising innovations, measurement capabilities, and retail media best practices.
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Bachelor's Degree in Business, Marketing, Analytics, Communications, Advertising, or equivalent professional experience.
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5-8+ years of experience in Amazon performance marketing, retail media, or related commerce media disciplines.
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Significant hands-on experience within Amazon Ads Console, Amazon DSP, or comparable retail media platforms.
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Proven experience managing and influencing agency partners while driving performance accountability.
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Strong understanding of keyword strategy, search-term mining, bidding methodologies, budget allocation frameworks, and full-funnel retail media architecture.
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Experience optimizing campaigns focused on new-to-brand acquisition, sales growth, and long-term customer value.
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Strong analytical skills with the ability to translate complex performance data into actionable business recommendations.
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Experience working cross-functionally with brand, sales, finance, commerce, and media stakeholders.
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Strong commercial acumen with an understanding of how media investments impact revenue, profitability, and broader business performance.
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Experience building and presenting strategic recommendations to senior leadership teams.
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Advanced proficiency in Excel and PowerPoint.
Preferred Qualifications
- Experience within CPG, consumer goods, or related industries.
- Experience working with Amazon Vendor Central.
- Familiarity with retail media management and optimization platforms such as Pacvue, Skai, or similar technologies.
- Experience utilizing commerce measurement and performance tools such as Stackline, Circana, or related solutions.
- Experience developing retail media growth strategies for large-scale brands and enterprise organizations.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open Environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in an open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same ac