Director, Franchise Marketing & Strategic Communications
Galderma · Orange County, United States
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Title: Director, Franchise Marketing & Strategic Communications
The Director, Franchise Marketing & Strategic Communications is responsible for driving strategic communications and the development and evolution of the franchise narrative, customer value proposition, advisory boards, professional society partnerships, congress strategy, executive visibility initiatives, portfolio visibility initiatives and ensures alignment of key stakeholders around franchise priorities.
The position works cross-functionally with Brand Marketing, KTL Engagement, Sales, Medical Affairs, Professional Education, Corporate Affairs, and Executive Leadership and requires exceptional strategic thinking, communication expertise, stakeholder management, organizational agility, and the ability to influence across a complex matrix environment.
Key Responsibilities
Franchise Marketing & Strategic Communications
- Own and continuously evolve the franchise narrative and customer value proposition across the Aesthetics portfolio.
- Ensure alignment and consistency of messaging across brands, customer segments, internal stakeholders, and external audiences.
- Lead development of corporate value proposition storytelling assets that communicate the value of partnering with the organization beyond individual products.
- Partner with the KTL Engagement team and establish communication plans supporting product launches, strategic initiatives, executive leadership activities and calendar of events.
Customer Engagement Strategy
- Partner with KTL Engagement team on customer listening initiatives, designed to capture actionable insights from customers and industry stakeholders.
- Translate customer feedback into strategic recommendations that inform marketing, commercial, educational, and business priorities.
- Partner with Market Research, Analytics, and Commercial Excellence teams to identify emerging trends and customer opportunities.
Advisory Boards & Stakeholder Engagement
- Manage Steering Committees for executive leadership, including advisor bureau management, calendar of engagement activities, meeting topics, contracting, feedback capture, payment and follow up plans.
- Lead development, planning, execution, and measurement of advisory board programs.
- Design advisory board strategies aligned to franchise objectives and business priorities.
- Partner with Medical Affairs, Commercial Leadership, and Brand teams to define advisory board objectives and outcomes.
- Translate advisor feedback into strategic recommendations and distribute to stakeholders.
- Develop SOP for HCP contracting and payment
- Manage all operational, budgetary, compliance, contracting, feedback capture and distribution and reporting requirements associated with advisory board activities.
Society & Congress Strategy, Sponsorships & Industry Intelligence
- Develop society engagement plans that support business objectives and elevate organizational visibility.
- Seek opportunities to feature executive leadership on industry panels, industry forums, society meetings
- Support executive participation at major congresses, customer events, advisory boards, industry forums, and professional society meetings.
- Develop executive briefing materials
- Identify opportunities to build stronger relationships with society personnel.
- Partner with KTL Engagement team and marketing to lead annual congress and conference strategy development for the franchise.
- Manage sponsorship planning, contract negotiations, activation strategy, and budget oversight.
- Develop pre-congress, on-site, and post-congress communications plans to internal stakeholders.
- Capture, synthesize, and communicate key scientific, customer, and competitive insights from industry meetings.
Budget Management
- Manage annual budgets associated with congresses, advisory boards, professional society partnerships, customer engagement programs, communications initiatives, and strategic projects.
- Ensure investments align with franchise priorities and deliver measurable business value.
- Identify opportunities to optimize resources while maximizing impact and return on investment.
- Maintain compliance with financial policies and planning processes.
Skills & Qualifications
- Bachelor's degree required.
- 12+ years of progressive experience in pharmaceutical, biotechnology, medical device, or aesthetics marketing, communications, commercial strategy, or professional relations.
- Demonstrated experience leading strategic communications and executive engagement initiatives.
- Experience developing franchise-level messaging and customer value propositions.
- Strong background in congress strategy, advisory boards, customer engagement, professional society relations, and stakeholder management.
- Experience working directly with executive leadership teams and cross-functional stakeholders.
- Experience within aesthetics, dermatology, medical device, or specialty pharmaceutical markets strongly preferred.
- Strategic thinking and enterprise mindset.
- Exceptional executive communication and storytelling skills.
- Strong business acumen and customer focus.
- Outstanding stakeholder management and influence skills.
- Ability to operate effectively in highly matrixed organizations.
- Executive presence and confidence interacting with senior leaders and external stakeholders.
- Strong project leadership and organizational capabilities.
- Data-driven decision-making and analytical thinking.
- Change management and organizational leadership skills.
Physical Requirements and Work Environment
This role requires the ability to perform standard office activities, including extended periods of computer use, participation in virtual and in-person meetings, and collaboration across teams. Depending on business needs, occasional travel may be required. Work environments and physical requirements may vary based on the requirements of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
This job description describes the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities. Duties and responsibilities may be modified, added, or removed as necessary to meet business and organizational needs.
Compensation
The target base salary range for this role is $190,000-$245,000 per year. This range reflects the anticipated compensation