Digital Marketing Specialist
J.S. Held LLC · Charlotte, North Carolina, United States · remote
Are you looking to join an organization that is growing and dynamic? What about a high-energy, collaborative environment that rewards hard work?
J.S. Held is a global consulting firm that combines technical, scientific, financial, and strategic expertise to advise clients seeking to realize value and mitigate risk. Our Professionals serve as trusted advisors to organizations facing high stakes matters demanding urgent attention, staunch integrity, proven experience, clear-cut analysis, and an understanding of both tangible and intangible assets.
The firm provides a comprehensive suite of services, products, and data that enables clients to navigate complex, contentious, and often catastrophic situations.
This is a hands-on digital marketing role with the opportunity to create and execute high-impact digital content across J.S. Held’s global organization. Each member of the marketing team contributes meaningfully to the company’s success, and this position requires flexibility, initiative, attention to detail, and the ability to execute at a high level.
The role spans website, social media, email, and integrated digital campaigns, with opportunities to bring ideas to life across a wide range of projects. On any given day, you may develop content for an email or social media campaign, execute updates to the company website, and collaborate with specialized subject matter experts around the world. The ideal candidate is an exceptional writer and creative digital marketer who understands how broader marketing strategies translate into effective content and execution across digital channels. They bring a collaborative mindset and the ability to manage multiple projects and priorities with creativity, precision, and accountability.
Are you a good fit for this position?
- A motivated and adaptable self-starter who demonstrates initiative, works through roadblocks, and manages multiple priorities effectively.
- Highly organized and detail-oriented, with a strong commitment to accuracy, consistency, and quality.
- A collaborative partner who takes the time to understand our business, client audiences, and stakeholder needs before translating them into effective digital communications.
- Comfortable providing strategic recommendations and guiding stakeholders toward digital marketing best practices.
- Curious, responsive, and comfortable working in a fast-paced, flexible, and globally collaborative environment.
Job Responsibilities:
- Digital Campaign Planning & Coordination- Understand campaign objectives, target audiences, and key messages to develop digital content that supports broader business and marketing goals.
- Coordinate the planning, scheduling, and activation of integrated digital campaigns across social media, email, and other marketing channels.
- Partner with subject matter experts, marketing colleagues, corporate communications, design, HR, and business stakeholders to align campaign timing, messaging, audiences, and approvals.
- Develop digital campaign assets, including copy, visuals, target audience segments, content formats, and calls to action.
- Identify opportunities to strengthen campaign content, audience relevance, and engagement.
- Stay current on relevant social media, email, and website trends, platform changes, and digital marketing best practices to identify risks and opportunities.
- Manage stakeholder reviews and perform quality assurance across campaign content, links, targeting, and delivery.
- Social Media- Manage the corporate social media calendar and publishing schedule.
- Develop, review, and publish organic social content promoting thought leadership, employee announcements, company news, observances, and other business priorities.
- Create and adapt brand-aligned graphics, videos, and other social media assets.
- Manage stakeholder reviews and platform-specific requirements, including audience segmentation, language, timing, and account settings.
- Monitor company social profiles and coordinate timely responses to comments, tags, reposts, and potential reputational concerns.
- Identify opportunities to amplify relevant content across company, employee, and external social media accounts.
- Support employees and subject-matter experts through social media training, profile optimization, and ready-to-use promotional assets.
- Coordinate the ongoing management and annual review of the corporate observances calendar.
- Conduct periodic audits to ensure company social profiles and published content remain accurate and relevant.
- Email Marketing- Develop copy and content for external email communications, including newsletters, events, company announcements, and thought leadership promotions.
- Create and adapt brand-aligned email visuals using established templates.
- Manage stakeholder reviews, audience segmentation, quality assurance, scheduling, and delivery of email campaigns.
- Optimize subject lines, content, timing, audience targeting, and calls to action through testing and performance analysis.
- Maintain email list accuracy, audience segmentation, and compliance with applicable data privacy and consent requirements.
- Identify opportunities to extend relevant content across shared email audiences and business databases.
- Website Management- Manage website content updates within the CRAFT content management system.
- Publish and maintain articles, news, case studies, branch locations, expert biographies, events, and company culture content.
- Format and prepare web copy, imagery, links, and other page elements according to established brand and website standards, performing quality assurance before and after publishing.
- Coordinate website updates according to editorial calendars, event schedules, and evolving business priorities.
- Partner with internal and external specialists to support SEO, website performance, and other digital optimization initiatives.
- Conduct regular website audits and address broken links, outdated content, metadata, tagging, and other quality issues.
- Reporting & Insights- Track social media, email, website, and digital campaign performance and identify meaningful trends and opportunities for improvement.
- Develop accurate and timely monthly, quarterly, annual, and ad hoc performance reports.
- Apply insights from campaign performance, audience engagement, and A/B testing to improve future communications.
Required Qualifications:
- Advanced Technical Skills- Project management, organization, and time management skills, with the ability to independently manage multiple initiatives from concept through final reporting.
- Copywriting and copyediting skills, with the ability to understand business objectives, client needs, and target audiences and translate complex subject matter into clear, engaging digital content.
- Social media marketing, particularly LinkedIn.
- Email marketing, with experience using Delivra preferred.
- Managing website content through a content management system (CMS).
- Ability to evaluate emerging technologies and digital trends and recommend appropriate opportunities for adoption.
- Using Microsoft 365 and Adobe Creative Cloud or similar tools.
- Intermediate Technical Skills- Visual design and creative execution, with the ability to create and adapt polished graphics from established templates, apply strong design judgment when deviations or improvements are needed, and collaborate with the J.S. Held Design Team on more complex creative needs.
- Digital marketing reporting and performance metrics, with the ability to interpret results and identify meaningful trends.
- Intangible Skills- Strong collaboration and stakeholder-management skills, including the ability to assess business needs and recommend effective digital marketing solutions.
- A detail-oriented, solutions-focused approach and the adaptability to navigate changing priorities and roadblocks.
Preferred Qualifications:
- Experience in a marketing role for a professional service