Regional Sales Manager
Watts Water · St. Neots, United Kingdom
To identify, develop and deliver new and existing business opportunities for the Watts Valve portfolio within the Water Utilities sector across the North Region of the UK. The role is responsible for driving sustainable sales growth, increasing market share, and achieving revenue and margin targets through engagement with water companies, framework contractors, consultants, distributors, OEMs and end users.
Responsibilities and Duties
· The Regional Sales Manager (RSM) will have full responsibility for the sales development, turnover and profitability of all customers within the North Region.
· Develop and execute a robust regional sales strategy for new & existing customers with a particular focus on water utilities business, aligned with the company's sales objectives and long-term growth plans.
· Manage and grow relationships with water utility companies, framework contractors, engineering consultants, OEMs, system integrators, distributors and key end users.
· Promote the Watts portfolio of products, with particular focus on isolation valves, control valves, pressure management valves, air valves, check valves and associated water infrastructure products.
· Engage with asset managers, project engineers, design consultants and procurement teams to ensure Watts products are specified and approved within project designs and framework agreements.
· Develop project pipelines and convert opportunities into profitable orders through effective project tracking and stakeholder engagement.
· Identify and secure new business opportunities within AMP programmes, infrastructure upgrades, treatment works, pumping stations, reservoirs and network improvement projects.
· Work closely with the Internal Sales Team, Product Management and Technical Support functions to deliver accurate quotations, technical solutions and project support.
· Achieve and exceed annual sales, margin and market share targets set by the UK Sales Leader.
· Maintain a detailed understanding of competitor activity, market trends, procurement routes and industry developments within the relevant industries.
· Negotiate and implement commercial agreements, pricing structures and framework terms with customers in accordance with company policies.
· Drive specification and project opportunities through consultants, contractors and utility engineering teams.
· Develop and deliver technical presentations, product demonstrations and training sessions to customers and industry stakeholders.
· Work collaboratively with marketing teams to develop sector-specific literature, case studies, technical documentation and promotional campaigns that enhance the Watts brand within the Water Utilities market.
· Maintain accurate customer, opportunity and project information using the company CRM system (Salesforce).
· Produce regular reports covering sales performance, project pipeline, market intelligence and business development activities.
· Ensure compliance with all company procedures, health and safety requirements and quality management systems.
· Undertake any additional duties as reasonably required by the UK Sales Leader.
Education
· Degree in Engineering, Business, Sales Management or a related discipline preferred.
· Professional sales or technical qualifications would be advantageous.
Management
· This role has no direct reports.
Experience, skills and qualities
· Minimum of three years' successful technical sales experience within the valve industry, water utilities sector, flow control products or related infrastructure markets.
· Demonstrable experience working with water companies, framework contractors, engineering consultants, distributors, OEMs and end users.
· Strong knowledge of water and wastewater treatment processes, distribution networks and associated valve applications.
· Proven ability to identify, develop and close project-based and specification-led sales opportunities.
· Excellent commercial awareness with a proven track record of delivering profitable growth.
· Strong negotiation, communication and presentation skills.
· Ability to build long-term relationships with key stakeholders across utility organisations and supply chains.
· Good understanding of UK water industry procurement routes, frameworks and AMP investment programmes.
· Self-motivated, results-driven and capable of managing a large geographic territory.
· Proficient in Microsoft Office applications and CRM systems (Salesforce).
· Full UK driving license.