Marketing Coordinator (2581)
DRB Homes · Charlotte Division - Charlotte, NC 28277
To coordinate the marketing, merchandising and startup/close down activities for all communities; including organization of the advertising, model home decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.
Essential Functions:
- Generates increased traffic to the communities
- Coordinates department advertising needs
- Organizes model home and trailer activities
- Maintains website
- Coordinates sales/marketing events
- Prepares advertisement layouts and marketing materials
Duties and Responsibilities
- Creates and establishes strategic marketing plans to achieve company objectives for products and services
- Plans and oversees execution of promotional activities including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage
- Manages development, production, and distribution of promotional and collateral materials to support marketing programs
- Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
- Provides web site management, tracking online leads, and monitoring conversion
- Manages model decorating processes and maintains furniture inventory
- Creates and maintains master electronic file of current collateral and display images
- Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.
- Reviews and ensures accuracy of all marketing material prior to public release
- Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)
- Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)
- Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations
- Assists General Sales Manager with merchandising of Model Homes and sales office set-up
- Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
- Processes department marketing supplies and promotional materials
- Processes department invoices
- May include other duties as assigned