Sr Analyst, Analytics & Insights (CPG)
Employer not yet confirmed · Lewisville, Texas, United States · hybrid
This position is #Hybrid, in the office, 3 days a week in our Lewisvile, TX office.
You will combine CPG analytics, business intelligence, and strategic insights to drive smarter category, customer, and business decisions. Approximately 50% of the role supports a major global CPG client, with the remaining focus across additional clients, new business, and broader Business Intelligence initiatives.
Major CPG Client Support – Approximately 50%
- Manage recurring data processes and reporting, ensuring accurate, timely, and reliable deliverables.
- Develop monthly performance insights highlighting key trends, risks, opportunities, and recommended actions.
- Preparequarterly business reviews and commission reporting using distributor, wholesaler, customer, and internal data.
- Partner with client and CROSSMARK stakeholders to align on reporting requirements, priorities, product/category definitions, and deadlines.
- Maintain standardized processes and documentation to support consistent client delivery.
Shared CSC Business Intelligence Support – Approximately 50%
- Manage analytics requests, clarify business needs, and determine appropriate data, analysis, and deliverables.
- Develop category and line reviews, new-item sell-in stories, assortment and distribution recommendations, performance analyses, and customer-ready presentations.
- Leverage syndicated, customer, distributor, and internal data to assess category and brand performance, item contribution, distribution, velocity, pricing, promotion, and competitive trends.
- Translate complex data into clear business insights, compelling stories, and actionable recommendations for clients, sales teams, and leadership.
- Support cross-functional initiatives, customer education, new-business opportunities, and BI capability development.
- Manage multiple priorities while maintaining strong data quality, accuracy, and on-time delivery.
Education:
- Bachelor’s degree in Business, Analytics, Marketing, Economics, Statistics, Data Science, or a related field, or equivalent relevant experience.
Work Experience:
- Experience in business insights, category management, sales analytics, customer analytics, or CPG/retail analytics.
- Hands-on experience with Circana, NIQ, customer loyalty data, household panel data, or similar syndicated and shopper data.
- Practice developing category reviews, assortment and distribution recommendations, performance analyses, scorecards, and customer-facing insights.
- Advanced Microsoft Excel and PowerPoint skills, including data analysis, validation, visualization, and insight-driven storytelling.
- Strong understanding of CPG performance metrics, including category, brand, item, distribution, velocity, pricing, promotion, and competitive performance.
- Translate complex data into clear, actionable business recommendations for technical and non-technical audiences.
- Strong analytical, communication, organizational, and problem-solving skills with the ability to independently manage multiple priorities and deadlines.
Preferred Qualifications
- Experience within the Convenience channel, including retailer, wholesaler, or distributor data.
- Experience supporting snacks, confectionery, beverages, food, or other CPG categories.
- Experience with Power BI, Tableau, SQL, Alteryx, or similar analytics and visualization tools.
- Familiarity with customer/product hierarchies, multi-source reporting, data uploads, or commission reporting.
Physical Requirements
- Sit for extended periods (typically 6+ hours per day).
- Use a computer, including keyboard and mouse, for prolonged periods.
- Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).
- Reach, bend, or stoop occasionally to access files or office materials.
- Maintain focus and attention for long periods of desk-based work.
- Follow clear directions.
- Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.
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