Marketing and Communication Performance Analyst
Keystone Solutions · Brussels, Belgium
Mission Overview:
This is a consultancy mission at a client site, representing Keystone Solutions. As a Keystone Solutions consultant, you will be engaged in a dynamic project environment, working on-site and remotely to deliver impactful results for our client in the field of Marketing & Communication Performance Analysis. You will be hired by Keystone Solutions to work on client projects, bringing your expertise and our core values to every engagement.
Key Responsibilities:
- Contribute to the deployment and continuous improvement of the MarCom Watchtower across MarCom teams and domains.
- Collaborate with Run & Change and Cluster Performance Analysts to define, monitor and improve Strategic KPIs, OKRs and performance reviews.
- Perform advanced performance analyses and transform data into actionable insights and recommendations for MarCom leadership.
- Contribute to the measurement of MarCom's business impact, including campaign effectiveness, ROI, commercial contribution and future attribution models.
- Support the improvement of KPI governance, data quality, KPI documentation and measurement methodologies.
- Facilitate workshops with business stakeholders to challenge results, identify root causes and define improvement actions.
- Help embed the Watchtower into MarCom governance, planning processes and agile ways of working.
- Collaborate with MarTech, Data and Business teams to further automate and industrialize performance measurement capabilities.
- Support the development of a stronger performance culture focused on outcomes, accountability and continuous improvement.
Profile:
- 8+ years of experience in Performance Management, Marketing Analytics, or Strategy Consulting.
- Strong expertise in KPI frameworks, OKRs, performance management and executive reporting.
- Proven experience conducting complex analyses and translating insights into business recommendations, decisions and clear action plans.
- Very good understanding of marketing effectiveness, ROI measurement, attribution and business performance indicators.
- Strong stakeholder management and facilitation skills.
- Ability to work collaboratively across multiple teams and disciplines.
- Experience in financial services is considered a strong asset.
- Knowledge of Power BI.
- Knowledge of Adobe Analytics and Sprinklr.
- Mastery of SQL language and experience in complex data processing.
- Good knowledge of French and a passive knowledge of Dutch or vice versa, and operational in English.
Expected Outcomes:
- Successful extension of the Watchtower across the Marketing & Communications department.
- Improved KPI governance and measurement maturity.
- High-quality performance analyses supporting management decisions.
- Strong collaboration between Run & Change, Cluster Performance Analysts and business stakeholders.
- Increased adoption of data-driven performance management practices across the department.
Why Join Keystone Solutions?
- Consultancy Nature: Embrace your role as a consultant, working on-site and remotely to deliver value in diverse client environments.
- Dynamic Projects: Experience a variety of challenges and opportunities across different client settings, broadening your expertise.
- Turbo-Charged Learning: Accelerate your professional development through exposure to innovative projects and continuous learning.
- Skyrocketing Ambition: Grow your career within a framework that values ambition and supports your progression.
- K-Stone Values: As a K-Stone, you bring integrity, excellence, and commitment to every mission.
If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.