Sales Associate - San Diego Harley-Davidson
Sonic Automotive · San Diego, California, United States
San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up. Income potential between $50 - 95K annually.
Duties and Responsibilities:
- Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
- Determine each customer’s vehicle needs by asking questions and listening.
- Demonstrate vehicles (includes test drives).
- Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
- Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
- Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
- Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
- Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
- Attend sales meetings and training offered by the dealership and the manufacturer.
- Maintain a prospect development system.
- Maintain an owner follow-up system that encourages repeat and referral business.
- Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
- Understand the terminology of the automobile business and keep abreast of technological changes in the product.
- Know and understand equity and values and be able to explain depreciation to the customer.
- Know and understand the federal, state, and local laws which govern retail auto sales.
- Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
- Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.
Qualifications
Qualifications:
- High school diploma or the equivalent.
- Ability to read and comprehend instructions and information.
- Valid in-state driver’s license with motorcycle endorsement / must be able to obtain upon hire.
- Professional personal appearance.
- Excellent communication skills.
- Ability to sell a minimum quota according to dealership standards.
- All applicants must be authorized to work in the USA.
- All applicants must perform duties and responsibilities in a safe manner.
- All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.
Perks & Benefits:
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off, Increases with Tenure
- Closed on Thanksgiving & Christmas
- Employee Pricing on Vehicles, Parts & Service
- Free & Discounted Gym Memberships
- Travel Discounts on Hotels, Flights & Rentals
- OEM Certification & Paid Manufacturer Training Opportunities
- Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.