Head of Marketing
plugmotors · Los Angeles · onsite
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Job Title: Head of Marketing
Team: Marketing
Location: Onsite - Sawtelle (Between Santa Monica & West LA)
Employment Type: Full-time, Salaries, Exempt
Reports To: CEO
About Plug
Plug is an automotive fintech startup building the marketplace for electric vehicles. Consumers, dealers, and commercial partners trade in, sell, and auction used EVs through a platform built exclusively for electric, with nothing adapted from legacy automotive.
Consumers can get an instant cash offer in minutes, backed by data-driven pricing, battery state-of-health analysis, with pickup, payment, and title transfer handled end-to-end. Franchise and independent dealers across the United States bid in real time on inventory sourced directly from these consumers, dealers, and commercial partners. The result is a single platform that gives sellers a fast, fair exit and gives dealers a dedicated channel for sourcing used EV inventory.
Founded in 2023 and led by former Tesla executives, Plug has facilitated $100M in EV sales since launch and is backed by a $20M Series A from Lightspeed Venture Partners. We're building the most AI-native startup team in Los Angeles, full of operators, engineers, and ML researchers laying the transaction rails for the used EV market's exponential growth.
Why this role
Marketing is becoming one of Plug's biggest competitive advantages. Reporting directly to the CEO, you will join the executive team to build a world-class marketing organization that balances two distinct growth engines: consumer vehicle acquisition and dealer demand. Your mission is to build a scalable operating system that turns marketing into a measurable driver of company growth.
The business challenge
Consumer supply is effectively unlimited, but acquiring vehicles efficiently requires exceptional performance marketing. Dealer demand determines marketplace liquidity and requires sophisticated B2B product marketing, enablement, and thought leadership. Success requires running these motions independently while keeping them tightly aligned.
Executive Leadership
As a member of the executive team, you will help shape company strategy, influence organizational decisions, and partner across Sales, Product, Engineering, Operations, Finance, and People. We expect leaders to think beyond their own function and build the company, not just the