Senior Social Media Specialist, MENA & Global LinkedIn
capital · Dubai · hybrid
Responsibilities:
- Own the strategy. Set and run Capital.com’s global LinkedIn strategy, calendar and cadence.
- Make LinkedIn-native content. Plan and produce shoots, carousels, short video, documents and polls built for the platform.
- Grow thought leadership. Build our analysts’ and senior leaders’ profiles, ghost-write and edit their posts, and coach them on what works.
- Run newsletters and LinkedIn Live. Launch and manage both around market events and analyst commentary.
- Support employer brand. Work with Employer Brand so the company page shows Capital.com as a great place to work.
- Partner on LinkedIn Ads. Brief creative and share organic insights with Performance Marketing.
- Measure and report. Track growth, engagement, reach and audience quality, and use the results to sharpen the approach.
- Plan, create and publish content across Instagram, TikTok, YouTube, LinkedIn and X on a consistent calendar.
- Adapt global campaigns so they feel locally relevant and stay true to the brand.
- Manage our Hindi-language channels with regional stakeholders.
- Brief designers, videographers and creators on platform-native content, especially short-form video.
- Manage community engagement in line with our brand tone and conduct standards.
- Support influencer and creator partnerships, from outreach to performance tracking.
- Support paid social by briefing creative and flagging optimisation opportunities.
- Be a brand guardian. Make sure everything reflects our positioning, built for better decisions, and our calm, clear tone. Relevance over noise.
- Keep us ahead. Track platform changes, formats and competitors, then test, measure and scale new ideas.
- Get compliance right. Work with Compliance so content meets financial promotions rules in every market: SCA for MENA, and FCA, CySEC, ASIC and SCB for global LinkedIn, with risk warnings applied correctly on every channel.
Requirements:
- 3–5 years' experience managing social media for a brand, ideally in fintech, trading or another regulated financial services business.
- You're socially native: a heavy, curious user of these platforms who understands how each algorithm and audience behaves.
- Proven experience growing a brand or executive presence on LinkedIn, including thought leadership and B2B-style content.
- Hands-on skills creating and editing platform-native content, including short-form video for TikTok, Instagram Reels and YouTube Shorts.
- Strong writing in English, with the judgement to adapt tone for LinkedIn, short-form video and community replies.
- Comfort with social analytics tools and the ability to turn data into clear content decisions.
- Experience in the MENA market and an understanding of regional platform habits and audiences.
- Familiarity with financial promotions rules, or a willingness to learn fast and work closely with Compliance.
- Strong organisation and the ability to run several content workstreams and deadlines at once.
Nice to have:
- Arabic and/or Hindi language skills.
- Experience working with market analysts, economists or subject-matter experts on content.
- Experience with LinkedIn newsletters, LinkedIn Live or LinkedIn Ads.
- Basic design or editing skills (e.g. CapCut, Premiere, Canva, Figma).
What you will get in return:
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community