Fractional CMO / Head of Marketing
clera · Austria · onsite
ABOUT THE ROLE
Lead marketing strategy and execution for an early-stage European marketplace connecting companies with fractional C-suite leaders. This fractional opportunity, with a potential co-founder option, will shape the brand, growth strategy, and community from the ground up.
WHAT YOU'LL DO
- Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders pursuing fractional work.
- Build thought leadership that establishes fractional executive work as a credible career model.
- Acquire and onboard companies through targeted outreach and conversion strategies.
- Recruit and onboard senior leaders to the marketplace.
- Grow the platform through community building, word-of-mouth, and trust-based marketing.
- Plan and manage marketing channels, content, and community activities for both sides of the marketplace.
WHAT WE'RE LOOKING FOR
- At least 5 years in marketing leadership, building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
- Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.
- Experience developing positioning and brand strategy for an emerging market.
- Experience with thought leadership, community growth, and trust-based or word-of-mouth marketing.
- Ability to manage multiple channels and content programs in an early-stage, high-ambiguity environment.
- European market and professional services experience are a plus, as is experience recruiting and onboarding marketplace talent.
COMPENSATION & BENEFITS
Salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A co-founder option may be considered.
LOCATION
Hybrid, Austria.