Retail Channel Marketing Specialist (Korean Bilingual)
SBT Global, Inc. · Irvine, California, United States
Onsite
Full Time
Salary: $60,000 ~ 70,000 (DOE)
Korean Bilingual Required
We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to
support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.
Key Responsibilities:
1. Retail Channel Execution
- Lead & support execution of retail marketing initiatives across key retail partners
including Ulta, Target, Costco, specialty beauty, and grocery channels.
- Coordinate in-store promotions, endcaps, and secondary placements
- Manage promotional calendars and ensure timely execution
- Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads,
etc.)
- Serve as key marketing contact for assigned retail accounts, ensuring alignment
between brand objectives, retailer requirements, and commercial goals.
- Monitor retailer trends, competitive activity, and category performance to identify
opportunities for growth.
2. Trade Marketing & Promotion Support
- Track and manage TPDs, markdown programs, and co-op initiatives
- Support retailer line reviews with marketing decks and performance insights
- Coordinate promotional forecasting with Sales and Operations teams
- Monitor trade spend ROI and effectiveness
3. Campaign & Content Coordination
- Align digital campaigns with retail launch timelines
- Coordinate with creative teams for channel-specific assets
- Ensure brand consistency across all retail touchpoints
- Support influencer or paid media activations tied to retail events
4. Reporting & Analytics
- Track sell-through lift during promotional periods
- Prepare weekly/monthly channel performance reports
- Analyze campaign performance and provide optimization recommendations
- Support executive-level reporting for key accounts
5. Cross-Functional Collaboration
- Work closely with Sales, Operations, and Finance to ensure smooth execution
- Coordinate with brand partners for product updates and marketing alignment
- Assist in inventory planning alignment for major campaigns
Required Experience:
- Korean/English Bilingual
- Bachelor’s degree in Marketing, Business, or related field
- 2–4 years experience in channel marketing, trade marketing, or retail marketing
- Experience managing retail partners such as Ulta Beauty, Target, Sephora,
- Costco, or other national retailers are preferred.
- Experience in Beauty, Skincare, or CPG preferred
- Strong Excel and reporting skills
- Experience with retail promotional programs
- Highly organized with strong project management ability
- Strong communication and collaboration skills
Preferred Experience:
- Experience managing retail partners such as Ulta Beauty, Target, Sephora,
- Costco, or other national retailers are preferred
- Knowledge of sell-in vs. sell-through dynamics
- Experience with retail media platforms
- Familiarity with trade spend management
All your information will be kept confidential according to EEO guidelines.