Director of Marketing, Strategic Accounts
Marqeta · United States · remote
As Marqeta's Director of Marketing, Strategic Accounts, you'll own the marketing strategy for Marqeta’s strategic customer base, driving product adoption, cross-sell, upsell, customer advocacy, and long-term partnership growth. This leader serves as the primary marketing partner to the Strategic Accounts organization, orchestrating programs across Product Marketing, Demand Generation, Brand, Communications, Events, Customer Success, and Sales to deepen customer engagement, expand buying committee relationships, and accelerate expansion pipeline.
We work Flexible First https://www.marqeta.com/blog/2022/05/10/flexible-first. This role can be performed remotely anywhere within the United States or from our headquarters in Oakland, CA. We’d love for you to join us!
The Impact You'll Have
- Strategic Account Marketing Leadership
- Serve as the primary point of contact between the Strategic Accounts organization and the broader Marketing team, ensuring alignment across priorities, campaigns, launches, and customer engagement.
- Develop and execute the marketing strategy for Marqeta’s strategic accounts, focused on strengthening customer relationships, increasing product adoption, and driving expansion opportunities.
- Partner closely with Strategic Accounts, Customer Success, Rev Ops, Product Marketing, Demand Generation, Communications, Brand, and Events to deliver coordinated customer experiences across the account lifecycle.
- Build scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities.
Strengthen Strategic Customer Relationships
Develop programs that deepen engagement and create long-term customer loyalty, including:
- Executive communications and partner newsletters
- Ensure thought leadership programs and webinar topics are relevant for strategic customers
- Engage strategic account team leadership with industry events & speaking opportunities to be viewed as experts in the space
- Leverage partnership to strengthen presence in market - develop and launch case studies, press releases, co-marketing opportunities etc
- QBR and ABR strategy, innovation session prep, messaging and executive presentation support
- Custom customer content, research, and exclusive resources in partnership with the broader marketing organization
- Partner with Insights team to deliver Voice of Customer programs, customer feedback loops, and internal communications of customer insights
- Customer Advisory Board and executive touchpoint event strategy, programming, and execution
- Product roadmap awareness, customer communications, beta participant identification, and coordination with Product Marketing.
- Executive engagement programs, including roundtables, customer events, executive briefings, and industry forums
- Address regional marketing coordination (global vs local events, language, cultural nuance in marketing assets and engagement)
Drive Cross-Sell & Upsell Growth
- Develop marketing strategies and programs that increase product adoption and expand customer relationships
- Create sales enablement materials, messaging, talk tracks, playbooks, and campaigns that support cross-sell and upsell opportunities
- Equip Strategic Account teams with the positioning, customer stories, product knowledge, and resources needed to expand existing relationships
- Design tailored competitive positioning for strategic accounts (who else they’re using or evaluating, displacement narratives) to drive incremental MQ volume, partnering with Insights team for competitive intelligence & battlecards
- Develop account expansion playbooks aligned to customer journey & maturity, industry, and product portfolio
- Partner with Sales, Customer Success, Product, Commercialization and Revenue Operations to develop business case tailored to the account for new solutions and prioritize high-value expansion opportunities
Account-Based Marketing & Campaign Strategy
- Partner with Demand Generation to ensure strategic accounts are included in the appropriate integrated marketing campaigns, ABM programs, executive events, and nurture initiatives
- Advise on account segmentation, campaign prioritization, relevant engagement tactics (channels, events & publications) and buying committee coverage to drive broader penetration within existing customer organizations
- Develop strategies to engage multiple stakeholders across business, product, operations, finance, and executive leadership within customer accounts
- Ensure coordinated marketing engagement throughout the customer lifecycle
Customer Success & Partner Enablement
- Develop onboarding resources, best practices, and engagement programs that help new strategic customers realize value quickly
- Create scalable customer communications that support adoption, education, and ongoing engagement
- Partner with Analytics to provide guidance and oversight of goal setting, KPIs and performance tracking
- Identify opportunities to strengthen customer relationships through proactive marketing programs and personalized experiences
Who You Are
- 10+ years in B2B marketing with a focus on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing, including at least 3 years in a people leadership role
- Experience marketing into complex, enterprise accounts with long sales cycles, multi-stakeholder buying committees, and expansion-driven revenue motions
- Proven track record driving cross-sell, upsell, and product adoption through marketing programs: you can point to specific plays, playbooks, or campaigns that moved expansion pipeline or revenue within an existing customer base
- A true partner to Sales and Account Management: you’ve embedded with account teams, understood their quotas and pressures, and built enablement (messaging, talk tracks, battlecards, customer stories) that reps actually use
- Skilled at building executive relationships: you’ve designed and run customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite briefings that deepened trust and opened doors to new stakeholders
- Strong command of how customer marketing fits into the full revenue engine: you can speak fluently with Sales, Customer Success, Product, and RevOps about net revenue retention, expansion pipeline, wallet share, and account penetration
- Experience building customer advocacy and co-marketing programs, including case studies, press releases, speaking opportunities, and joint thought leadership, that strengthen both the customer relationship and market presence
- Ability to translate customer insight into action: you’ve used Voice of Customer programs, feedback loops, and competitive intelligence to sharpen positioning, inform product conversations, and craft displacement narratives
- Strong cross-functional leader who can orchestrate across Product Marketing, Demand Gen, Brand, Comms, Events, and Analytics, often without direct authority, to deliver a cohesive customer experience
- Data-informed and KPI-driven: you set clear goals, track performance with Analytics and RevOps, and adjust programs based on what moves adoption and expansion
- Proficiency with the core marketing and revenue tech stack (Salesforce, Marketo or HubSpot) and familiarity with ABM platforms (Demandbase, 6Sense, etc.)
- Thoughtful about global audiences: you’ve coordinated regional programs and understand when to go global versus local in events, language, and cultural nuance
- Strong communicator and storyteller who can distill complex product and customer narratives into compelling executive-level presentations and messaging
- Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred
- Co