VP, Social Strategist
Djeholdings · New York, New York, United States
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Edelman is looking for a Vice President of Social Strategy to join our team, supporting a leading national healthcare and wellness brand. This is an exciting opportunity for a strategic, creative, and collaborative social leader who understands how brands build relevance, strengthen reputations, and connect with audiences in an ever-evolving digital landscape.
In this role, you'll help shape social strategy at the intersection of consumer storytelling, corporate communications, and cultural insights, developing work that makes an impact. You'll partner with integrated teams across creative, strategy, earned media, paid, and analytics to deliver thoughtful, innovative social programs that drive meaningful business results.
We're looking for someone who brings a strong point of view on social, understands the role it plays in both brand building and reputation, and is excited by the opportunity to work at the intersection of health, wellness, and culture. Previous healthcare or pharmaceutical experience is not required.
Who You AreYou're a strategic thinker and creative problem-solver who sees social as more than a channel. You understand how it can influence conversations, shape perceptions, and build lasting connections between brands and their audiences.
You bring curiosity, confidence, and a collaborative mindset to your work. You're equally comfortable advising senior clients, inspiring teams, and getting into the details of a strategy or presentation. You know how to balance big-picture thinking with practical execution and enjoy helping others do their best work.
What You'll Do- Lead the development and execution of social strategies that connect consumer brand storytelling, corporate reputation, and business objectives across a major healthcare and wellness portfolio.
- Serve as a trusted strategic advisor to senior clients, providing thoughtful recommendations on social trends, platform opportunities, audience engagement, and emerging digital behaviors.
- Translate audience insights, cultural trends, and business challenges into compelling social strategies, creative briefs, and integrated campaign recommendations.
- Collaborate with creative, paid media, earned media, analytics, and planning teams to develop cohesive, insight-driven programs across channels.
- Guide social content strategy, platform planning, campaign development, and community engagement approaches that strengthen brand relevance and reputation.
- Mentor and develop team members, fostering a collaborative environment that encourages creativity, strategic thinking, and professional growth.
- Evaluate campaign performance and social insights to optimize strategies, demonstrate impact, and identify opportunities for innovation and account growth.
- Stay ahead of the evolving social landscape, bringing fresh thinking on platforms, creators, emerging technologies, and cultural conversations to clients and internal teams.
Basic Qualifications- At least 8 years of relevant experience in social strategy, digital marketing, communications, or related fields.
- Demonstrated experience developing and executing social strategies that deliver measurable business or communications results.
Preferred Qualifications- Experience developing social strategies across both consumer brand marketing and corporate communications or reputation management.
- Strong understanding of the social media landscape, including platform strategy, content development, audience insights, and emerging trends.
- Experience collaborating with paid media, analytics, creative, editorial, and integrated communications teams.
- Ability to translate complex business challenges and audience insights into clear, compelling strategic recommendations.
- Experience advising senior clients, presenting strategic thinking, and building trusted relationships.
- Experience leading, mentoring, and developing teams while balancing multiple priorities and workstreams.
- Interest in health, wellness, consumer behavior, and the evolving conversations shaping how people engage with brands. Previous healthcare or pharmaceutical experience is not required.
- Agency experience is a plus, along with familiarity with social analytics and measurement across earned, owned, and paid channels.
Grow Your Career at EdelmanAt Edelman, we believe boldness is possibility, empathy is progress, and curiosity is momentum. You'll have the opportunity to collaborate with talented colleagues across disciplines, challenge conventional thinking, and help shape communications that build trust and create meaningful impact.
We value diverse perspectives, creative problem-solving, and a culture where people can learn, grow, and do their best work together.
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$105,000-$175,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.