Director of Marketing and Business Development
Arrowstreet · Boston, MA
Arrowstreet is an award-winning architecture, interiors, and experience design firm based in Boston, with over 65 years of expertise. We take a design-forward approach, focusing on sustainability to create thoughtful designs across our diverse portfolio to provide engaging, impactful experiences, and spaces that bring people together.
Position Overview
We are seeking a Director of Marketing & Business Development to lead efforts as we continue to grow and evolve. In this role, you will work closely with our Senior Leadership to identify new opportunities, provide recommendations to develop high-level business development strategies, understand market trends and client needs, and translate those insights into actionable goals that drive growth for the firm. At the same time, you will oversee the firm’s integrated marketing strategy and execution—from proposals, digital campaigns, thought leadership, communications, and work with our in-house team to with our brand development—ensuring that our marketing efforts effectively support our business development objectives.
As a strategic and agile problem solver, you thrive in a collaborative environment and are adept at interpreting the needs of multiple stakeholders. You are equally comfortable developing business strategies, analyzing market and business development data, building relationships and networks, and leading the creation of compelling narratives and dynamic visuals that communicate Arrowstreet’s brand and work.
Key Responsibilities
- Business Development
Participate in and facilitate brainstorming and strategy sessions for business development meetings, shaping outreach initiatives with the leadership team. Represent the firm at industry events, conferences, networking functions, and client meetings. Coach, guide, and provide feedback to up and coming firm leaders to actively participate in business development activities and networking.
- Strategic Alignment
Partner closely with Senior Leadership to ensure that marketing strategies align with business goals and growth objectives for each marketing sector. Build strong working relationships between marketing, project teams, and other internal disciplines.
- Marketing Strategies & Execution
Develop and execute creative, targeted marketing campaigns across multiple channels—leveraging tools such as geofencing, targeted advertising, and other advanced methods—to drive brand awareness and generate leads. Coordinate award submissions, speaking opportunities, publications, press opportunities, and photoshoots.
- Project & Resource Management
Manage day-to-day marketing operations, including project timelines, budgets, and deliverables. Ensure timely execution of marketing projects, meeting short-term targets while also planning for long-term marketing and business development needs. Lead the preparation of RFQs, RFPs, proposals, interview presentations, and other business-development materials. Provide a high level of quality control for all materials.
- Team Mentorship
Lead, mentor, and develop marketing team; establish priorities, workflows, performance expectations, and professional development opportunities for the marketing team.
- Content Creation & Brand Standards
Write and, through collaboration with our Experience Design Studio, design marketing materials that reflect our brand story; maintain our marketing collateral library, ensuring all materials are accurate, up to date, and on-brand.
- AI-Driven Insights & Innovation
Identify and leverage AI-driven tools and platforms (e.g., generative AI for content creation, predictive analytics for lead generation, marketing automation tools) to optimize marketing processes and uncover new opportunities for business development.
- Data-Driven Insights
Track and report on campaign metrics and ROI, presenting findings to leadership team; recommend new tactics and tools based on data analysis.
Qualifications
- Experience
Minimum of 7-10 years in a marketing role, with proven supervisory or leadership experience in an A/E/C or professional services environment.
- Strategic Mindset
Ability to interpret organizational needs and propose creative marketing solutions that drive tangible results.
- Market & Industry Insights
Understand regional markets in the Northeast, as well as familiarity with a range of project typologies—academic, multifamily, aviation, hospitality, life sciences, and more—to tailor marketing outreach effectively.
- Communication & Storytelling
Excellent written, verbal, presentation, and interpersonal communication skills with an extreme eye for detail and proofreading.
- Project Management
Demonstrated track record of managing complex campaigns and deliverables, balancing multiple priorities and deadlines with ease.
- Technical Skills
Expertise in Adobe Creative Suite (InDesign (required), Photoshop & Illustrator (preferred) and Microsoft Office applications (Word, PowerPoint, Excel). Either an understanding of how to leverage AI or a desire to embrace & learn AI workflows.
- Attention to Detail
A sharp eye and attention to detail for graphic layout, typography, content, writing, and design standards, ensuring brand consistency across all deliverables.
- Collaboration & Culture
A positive attitude, a desire to continuously learn, and the ability to work effectively both independently and in a team setting.
Why Arrowstreet?
- We are a multi-disciplinary design firm Our culture is a core part of who we are. We foster an environment that values creativity, collaboration, and connection
- Visibility and Impact: You’ll work directly with our Senior Leadership to shape the firm’s presence in a competitive market.
- Evolving Industry Role: As marketing and business development are redefined with AI, you’ll lead how brand strategy, digital marketing, and client engagement evolves for our industry.
- Professional Growth: We encourage continuous learning and development, offering opportunities for further training, leadership, and expanded responsibilities.
Join us at Arrowstreet and help shape the future of design through transformative campaigns, compelling storytelling, and a passion for connecting our work to the people and communities it serves. We offer competitive salary, comprehensive benefits, and professional development compensation. We look forward to hearing from you!