Influencer & Partnerships Specialist
Calo Inc. · Seef, Bahrain
About CaloAt Calo, we're on a mission to make healthy eating easy and accessible. Through personalized meal plans and convenient food solutions, we help people make healthier choices that fit their lifestyles.
We're looking for an Influencer & Partnerships Specialist to help grow our brand through strategic creator collaborations, influencer marketing campaigns, and brand partnerships.
Role OverviewThe Influencer & Partnerships Specialist will be responsible for managing influencer relationships and brand collaborations from initial sourcing and negotiation through campaign execution and performance analysis.
This role combines influencer marketing, relationship management, campaign coordination, and data analysis. The successful candidate will identify the right creators and brand partners, negotiate mutually beneficial collaborations, ensure campaigns are executed effectively, and track performance to maximize reach, engagement, customer acquisition, and return on marketing spend.
The ideal candidate is commercially minded, highly organized, comfortable managing multiple partnerships simultaneously, and capable of building long-term relationships with influencers, creators, and complementary brands.
Key Responsibilities1. Influencer Sourcing & Onboarding- Identify, research, and evaluate influencers and content creators who align with Calo's brand identity, campaign objectives, target audiences, and marketing budgets.
- Build and maintain a strong pipeline of potential creators and onboard suitable influencers on a monthly basis.
- Evaluate creators based on audience demographics, follower count, engagement rates, content quality, brand fit, and commercial potential.
- Negotiate competitive collaboration rates and deliverable packages, including paid partnerships, gifting, and barter arrangements.
- Manage influencer onboarding, including collecting relevant information, agreeing on deliverables, and coordinating contracts where required.
2. Influencer Relationship Management & Coordination- Manage day-to-day communication with influencers and creators, including outreach, negotiations, follow-ups, scheduling, and content delivery.
- Build and maintain strong relationships with creators to encourage repeat collaborations and long-term brand advocacy.
- Coordinate with Finance and Operations to facilitate contract execution, invoicing, product or sample deliveries, food cost approvals, and timely payments.
- Ensure all stakeholders are aligned on campaign timelines, deliverables, approvals, and responsibilities.
3. Campaign Planning & Content Execution- Develop clear creative briefs for product launches, seasonal activations, promotional campaigns, and creator-led collaborations.
- Communicate campaign objectives, key messaging, content formats, deliverables, timelines, and brand guidelines to influencers.
- Review influencer content before publication to ensure brand alignment, messaging accuracy, content quality, and compliance with applicable advertising disclosure requirements.
- Monitor campaign execution to ensure content is published on schedule and agreed deliverables are fulfilled.
- Identify opportunities to improve campaign concepts, creative execution, and creator engagement.
4. Strategic Brand Partnerships- Identify and approach complementary brands for co-marketing initiatives, giveaways, cross-promotional campaigns, and audience acquisition opportunities.
- Develop partnership proposals and coordinate the execution of mutually beneficial collaborations.
- Explore opportunities to build long-term relationships with brands that align with Calo's target audience and business objectives.
- Support the development of creator ambassador programs and affiliate partnerships, including tier structures, commission models, and performance-based incentives.
5. Influencer Database Management & Performance Reporting- Build and maintain an accurate influencer database covering creator profiles, social media handles, follower counts, collaboration history, content links, and commercial terms.
- Track campaign costs, including paid fees, gifting or food costs, estimated organic media value, target cost per thousand impressions (CPM), discount codes, and code redemptions.
- Maintain dedicated tracking links or discount codes to measure the effectiveness of individual influencer partnerships.
- Update the influencer performance tracker weekly, including campaign reach, engagement, spend, redemption performance, and CPM status.
- Analyze campaign results to identify high-performing creators, evaluate return on investment, and recommend which partnerships should be renewed, optimized, or discontinued.
- Maintain accurate records of active and expired campaigns, agreements, and performance data.
6. General Marketing Support- Support the wider marketing team with campaign rollouts, cross-functional projects, administrative tasks, and marketing collateral development.
- Collaborate with internal stakeholders to ensure influencer and partnership activities support broader marketing priorities.
- Contribute ideas to improve campaign efficiency, partnership effectiveness, and brand awareness.
Requirements & Qualifications- Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
- 1-2 years of experience sourcing influencers, managing creator relationships, and coordinating marketing campaigns.
- Strong negotiation and communication skills, with the ability to manage multiple external stakeholders effectively.
- Experience tracking campaign performance and interpreting marketing metrics such as reach, engagement, CPM, conversions, and return on investment.
- Strong organizational and project management skills, with the ability to manage multiple campaigns, deadlines, and deliverables simultaneously.
- Proficiency in Google Sheets or Microsoft Excel for maintaining databases, tracking campaign costs, and reporting performance.
- Familiarity with social media platforms and creator content formats, particularly Instagram, TikTok, and other relevant platforms.
- Strong attention to detail and the ability to maintain accurate records of agreements, deliverables, campaign spend, and performance.
- A proactive, commercially minded approach with a focus on measurable marketing outcomes.
Key Competencies- Influencer and stakeholder relationship management
- Negotiation and commercial awareness
- Campaign planning and execution
- Data analysis and performance reporting
- Budget management and cost optimization
- Organization and attention to detail
- Creative thinking and problem-solving
- Cross-functional collaboration
What Success Looks LikeSuccess in this role will be measured by the ability to:
- Build and maintain a strong pipeline of relevant, high-quality influencers and brand partners.
- Deliver influencer campaigns on time and within approved budgets.
- Improve campaign efficiency through competitive negotiations and an effective balance of paid and gifting collaborations.
- Generate measurable reach, engagement, customer acquisition, and discount-code redemptions through influencer partnerships.
- Identify and retain high-performing creators while discontinuing underperforming partnerships when appropriate.
- Maintain accurate, up-to-date influencer databases and weekly performance reports.
- Develop sustainable creator ambassador, affiliate, and brand partnership programs that contribute to Calo's marketing objectives.