Senior Manager, Integrated Marketing - Food/QSR, Proprietary Beverage & Merchandising
7-Eleven · SSC Irving TX, United States
7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.
Drive the Marketing Strategy Behind What Customers Crave
Are you a strategic marketer who thrives at the intersection of food, beverages, promotions, and customer engagement? We're looking for a Sr Manager, Integrated Marketing - Food/QSR, Proprietary Beverage & Merchandising to lead high-impact marketing plans that fuel growth across some of our most visible and customer-loved categories.
In this role, you'll turn business priorities, product launches, seasonal promotions, and merchandising initiatives into compelling, integrated campaigns that reach customers across paid, owned, and earned channels. You'll collaborate with business leaders, analytics teams, and marketing specialists to create experiences that drive traffic, engagement, loyalty, and sales.
If you love bringing big ideas to life, influencing cross-functional teams, and using customer insights to shape strategy, we'd love to hear from you.
What You'll Do- Lead the development and execution of integrated marketing plans supporting Food/QSR, Proprietary Beverage, and Merchandising growth initiatives.
- Own and manage the marketing calendar, including product launches, promotional campaigns, seasonal programs, and limited-time offers.
- Serve as Marketing's primary strategic partner for Food/QSR, Proprietary Beverage, and Merchandising teams.
- Translate business goals into clear briefs and activation plans for creative, media, CRM, loyalty, social, PR, digital, and analytics teams.
- Build customer-centric marketing programs that deliver consistent messaging across every touchpoint.
- Coordinate cross-functional teams to ensure campaigns launch on time and execute seamlessly across stores, digital channels, CRM journeys, and customer-facing platforms.
- Define campaign objectives, KPIs, audience strategies, channel roles, and success metrics.
- Monitor performance and leverage analytics, customer insights, and market trends to optimize results and uncover growth opportunities.
- Lead post-campaign reviews and champion a test-and-learn approach to improve offers, messaging, segmentation, and channel effectiveness.
What You Bring
Required Qualifications- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 7+ years of progressive experience in integrated marketing, marketing planning, brand marketing, retail marketing, or customer engagement marketing.
- Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.
- Experience developing and executing integrated campaigns across paid, owned, and earned channels.
- Strong understanding of promotional planning, product and beverage launches, merchandising support, and customer lifecycle marketing.
- Knowledge of CRM, loyalty, marketing automation, digital marketing, and analytics platforms.
- Experience with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.
- Exceptional communication, storytelling, presentation, project management, and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced, highly collaborative environment.
Preferred Qualifications
- MBA or Master's degree.
- Experience in convenience retail, QSR, restaurant, grocery, hospitality, CPG, beverage, or other consumer-facing industries.
- Experience supporting foodservice, proprietary beverage, merchandising, promotional, or product marketing initiatives.
- Strong ability to translate customer insights and performance data into actionable marketing strategies.
Why You'll Love This Role
You'll have the opportunity to shape marketing programs that customers experience every day, from craveable food launches and signature beverages to high-impact promotional events and merchandising initiatives. Your work will directly influence customer engagement, business growth, and brand success while partnering with talented teams across the organization.
Join us and help create the campaigns that keep customers coming back for more.
If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.