Marketing Manager
ElectronX · Chicago
Who are we?
ElectronX™ is the first U.S.-regulated, direct access electricity derivatives market, offering financial products to address volatile short-term price exposure to electricity. With offices in Chicago and New York City, ElectronX is building the missing financial infrastructure and risk management tools necessary to smooth the path for U.S. energy production, diversification and grid expansion in a time of rapidly increasing power demand.
ElectronX is a venture capital-backed startup supported by premier VC partners including Innovation Endeavors, Systemiq Capital, Equinor Ventures, Shell Ventures LLC, DCVC, Amplo, BoxGroup and Lightning Capital.
Who are we looking for?
As a fast-growing company in the highly competitive, quantitative capital markets industry, ElectronX values candidates who are resourceful, curious and adaptable to change. Our cultural focus on innovation requires collaborative and entrepreneurial teammates with the intellectual grit necessary for near- and long-term success.
We're looking for a Marketing Manager to build ElectronX's brand and growth function from scratch. Reporting directly to our CEO, you'll set the plan and do the work yourself: run our client and sales events, create the materials our sales team relies on, manage our website and digital channels, and shape the brand of a new market. There is no fixed playbook. You'll have room to bring new ideas and the ownership to see them through, within the standards of a regulated exchange.
This is a hands-on role on a team of one. You'll be as comfortable shipping event materials and solving a problem the night before a seminar as you are writing for sophisticated institutional audiences or planning the year ahead with our CEO. Your work will help more of the market know who ElectronX is and what we do, give our sales team what it needs to open new accounts, and tell the story of a fast-growing market as our product roadmap accelerates. Travel to industry events is expected.
What will you be doing?
BUILD THE FUNCTION
- Build ElectronX's marketing plan, priorities and processes from the ground up, and evolve them as the company grows
- Set marketing goals and KPIs with the CEO, report on results, and recommend where to invest next
- Choose and manage the agencies, tools and vendors the function runs on
EVENTS
- Plan and execute an annual calendar of 12–15 client and sales events, including industry conferences, self-hosted roundtables and half-day seminars
- Own each event end to end, from line-item budgets and logistics (materials, shipping, AV, swag) to staffing booths on site
- Partner with sales and the CEO to assess which events are worth the spend
- Over time, develop ElectronX's own flagship programs, such as an industry gathering focused on quantitative power trading
SALES ENABLEMENT & CONTENT
- Build a consistent weekly message with the CEO that combines market highlights, product releases and company news, and equip sales to deliver it
- Turn the CEO's recurring sales themes into emails, documents and website updates
- Audit, create and maintain sales collateral, including sales sheets, videos and email campaigns, so sales has what it needs for every conversation
PRODUCT LAUNCHES
- Partner with Product to build a repeatable launch process so every release reaches customers on a planned, coordinated schedule
- Turn new features and APIs into clear customer-facing materials, such as one-pagers, release notes and demo videos
- Support press announcements for launches in partnership with Communications
GROWTH & NEW AUDIENCES
- Design and test programs that reach new power market participants, such as data centers, crypto miners and quantitative traders
- Build university relationships that extend ElectronX's reach with the next generation of power traders
- Experiment with new channels and formats in partnership with Communications
DIGITAL, SOCIAL & WEBSITE
- Own the ElectronX website and manage the relationship and budget with our web agency
- Run the social media and editorial content calendar in partnership with Communications
- Manage digital marketing in HubSpot, including email campaigns, lists and landing pages, and track followers, engagement and inbound
BRAND
- Shape brand messaging and set brand standards so every event, digital, social and sales asset looks and sounds consistent
- Partner with Communications to keep the brand voice aligned across marketing and media
- Move all external material through compliance review on time
What we need from you
EXPERIENCE & SKILLS
- 5+ years of B2B marketing experience in financial services, capital markets or trading
- Experience building a marketing function, program or brand from the ground up
- End-to-end execution of industry events
- Digital marketing experience in HubSpot, plus social media management
- Strong hands-on writing skills, with samples to share
- Prior ownership of a brand
- Experience working across compliance, sales and executive stakeholders
- Comfort owning a function on your own, without a marketing team or manager to lean on
- Willingness to do the hands-on work, from shipping boxes to on-site setup
THE RIGHT MINDSET
- Ownership mentality: You take full responsibility for your work from conception to production
- Bias for action: You'd rather move, learn, and adjust than wait for the perfect plan
- Entrepreneurial spirit: You're energized by building something new and comfortable with startup uncertainty
- High agency: You identify problems and solve them without waiting for permission
NICE TO HAVE
- Startup experience
- Exposure to trading or energy markets, ideally derivatives or power
- Experience launching technical products, such as APIs or data products, to institutional buyers
- Experience assessing event ROI and advising sales and leadership on where to invest
- Degree in business, marketing or communications. An MBA is a plus.
Benefits
- Health, vision and dental insurance
- 401(k) match
- Supplemental health and disability insurance
- Unlimited vacation
- Parental leave
Equal Opportunity Statement:
ElectronX is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
This position is not eligible for immigration sponsorship.
Salary Range$120,000—$140,000 USDVariable Expectations$10,000—$20,000 USD