INFINITI Regional Marketing Communications Manager
Nissan · Somerset, New Jersey, United States
Location(s): Somerset, NJ.
Job Schedule: Full-time
Education Requirement: Bachelor’s
Sponsorship: No
Come Drive Innovation with Us. We are currently looking for a Regional Marketing Communications Manager to join our team in Somerset, NJ.
In collaboration with Regional management, leads the analysis, development and execution of the INFINITI Marketing Group (IMG, a co-marketing program supporting Tier 2 activities) to maximize vehicle sales, brand value, and profitability objectives within assigned Region. Reviews, monitors, communicates and assists in formulation of agency advertising plans to drive Retailer sales and enhance brand value under constantly changing conditions. Leads development of Regional marketing communication plan including integration across all marketing disciplines with internal departments (centers of expertise). Collects and maintains Regional knowledge of key competitors’ marketing strategies to plan and react effectively to pricing, product, promotion and placement of INFINITI vehicles. Utilizes expertise and services of Tier 2 partner agencies.
A Day in the Life:
- Oversees the development and maintenance of media plans with outside advertising agencies to drive action at each point of the purchase funnel. Discusses adjustments to marketing communications programs in consideration of constantly changing inventory mix and volume, carflow, customer preferences, economic conditions, weather, manufacturing constraints, media costs, national initiatives, etc. Influences and ensures that the use and design of Regional promotions and messaging campaigns are in alignment with National brand standards and strategies.
- Responsible for all facets of marketing and advertising for assigned Region. Reviews Tier 2 media plans with Retailers and Field Staff and recommends course of action; in coordination with agency, national marketing teams and digital marketing partners, ensures all media programs are fully utilized and optimized at the Regional level.
- Ensures Regional advertising is integrated with and supports all National Media strategies by participating in cross-functional activities and working with National marketing communications and Media teams.
- Acts as primary conduit between National Headquarters and Regional operations (RVP, AGMs, RSM, DOMs), promoting Regional feedback for the purpose of shaping National programs, and communicating National programs Regionally. Ensures RVP, AGMs, RSMs, and DOMs understand opportunities and utilize programs to drive wholesale and retail sales accordingly.
- Collects and shares Regional insights into local consumer buying landscape and competitor information for potential inclusion into the Region’s media and messaging campaigns. Ensures that Regional marketing communications programs complement National programs to address regionally-unique issues.
- Travels to consult with Retailer on advertising plans, offering insight into National programs, and sharing best practices for most effective marketing plans. Initiates new dealer-facing regional prospects for lower funnel action.
- Manages Regional auto shows and events. Reviews all elements of auto shows and/or experiential activations with respective internal teams and agencies to ensure full coordination of activities, including vehicle and display delivery logistics, lead management, and Product Specialist staffing assignments. Maintains project budgets and purchase requests. Monitors vendors for compliance with strategy, contract and budgets. Prepares post-event analyses to determine effectiveness/ROI.
- Confirms actualization of advertising as defined by media agencies. Ensures that media complies with the standards and expectations established. Resolves performance issues with agencies regarding their execution. Oversees the execution of the media campaigns and works with Regional Sales Manager to evaluate sales impact and incorporates findings into future initiatives.
- Responsible for managing marketing budgets, reviewing and approving requests for tactical expenditures at the Regional level. Coordinates programs with National efforts to maximize resources and prevent duplication.
- Provides input to the creation and utilization of marketing analytics for the Region to best understand the market demands, customer perceptions and desires, and the economic conditions of the Region. Incorporates findings into the media campaigns and Regional marketing plan.
- Maintains Region and DMA knowledge of competitor’s marketing strategies and resource utilization to maintain and respond to competitor’s challenges. Provide routine reports that analyze customers and competition. Leverage and coordinate with National Market Intelligence information as available. Studies existing research and information to analyze Regional competition, understand consumer needs, determine brand perceptions and evaluate market penetration by utilizing syndicated data: For example, Polk/Gfk, media info, SV, JDPA. Proposes corrective actions and messaging needed to capture sales in assigned Region. Proposes action plans and evaluates their success upon adoption.
- Works closely with RVP and Regional Sales Manager to develop appropriate Region specific materials for the Retailer Advisory Board Marketing Subcommittee, and assisting with overall issue facilitation and resolution. Manages IMG meetings (virtual or in-person meetings), including facilitation, agenda, content, frequency, etc. Works closely with AGM/DOM team to ensure Retailer participation and quality and relevance of meeting topics.
- As necessary, performs other related duties of which the above are representative.
Who We're Looking for:
Required:
- Possesses an understanding of Retailer operating business, advertising/marketing principals, concepts, practices, and a general knowledge of industry practices as well as strong creative instincts.
- Ability to navigate a critical path using own strategic thinking, judgment, innovation and ingenuity without appreciable direction.
- Ability to plan, schedule and manage projects to implementation and make decisions independently that result in innovative, creative solutions.
- Six or more years of progressive Marketing and Sales experience.
- Prior work may be a combination within an agency, dealership, region, or headquarters, and may be at the Analyst or Manager level or similar type of position.
- In-depth exposure and understanding of the development/implementation of automotive marketing plans is required.
- Bachelor’s degree in a related discipline required.
Travel:
Ability to travel up to 25%-50%, including overnight travel.
What You’ll Look Forward to at INFINITI:
Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.
Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information, access our Nissan Benefits Overview Guide.
Built for Your Best:
https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa
Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of drug and background screenings in accordance with Nissan policies and in compliance with federal, state, and local laws, including the California Fair Chance Act and the Los Angeles County Fai