Director of Performance Marketing
True Talent Solutions Partners · New York · onsite
ABOUT THE ROLE
Lead consumer acquisition for a growth-stage education company, combining hands-on paid media execution with strategic channel planning. This role will scale lead generation while maintaining lead quality and acquisition efficiency.
WHAT YOU'LL DO
- Own consumer acquisition across paid search, paid social, and emerging advertising platforms, working directly in the platforms.
- Set channel strategy based on business needs and expand beyond search while meeting lead quality and cost-per-acquisition targets.
- Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix grows.
- Lead creative testing with an external agency, including AI-generated user-generated content and new ad formats.
- Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams.
- Develop forecasts, report on performance, and improve conversion across the lead-to-consultation funnel.
- Advise company leadership on go-to-market strategy and revenue growth.
WHAT WE'RE LOOKING FOR
- Five to eight years of performance marketing experience, including recent hands-on management of paid search and social campaigns.
- Experience managing annual paid media budgets of $10 million or more and scaling campaigns while maintaining CPA targets.
- Background in high-ticket, low-volume lead generation, ideally for services priced at $5,000 or more.
- Hands-on SEO and answer engine optimization experience, with the ability to tailor strategy to business context.
- Experience with Google Ads, Meta, TikTok, Snapchat, ChatGPT and Reddit advertising, analytics, attribution, CRM, and marketing automation tools.
- Comfort with SQL, Python, and AI tools for creative testing and marketing workflows.
- Startup or growth-stage experience is valued, as is agency experience serving startups or performance-focused consumer brands.
COMPENSATION & BENEFITS
Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.
LOCATION
On-site, five days per week in New York, New York.