Marketing Manager
Informa Group Plc. · Orlando, Florida, United States
Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
This role is based in our Orlando, FL office.
Position Overview
Lead and execute comprehensive marketing strategies for two premier healthcare tradeshows: WHX Miami (World Health Expo - healthcare supplies) and CPHI Americas (pharmaceutical/biotech). Drive exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets through integrated multi-channel campaigns that deliver measurable results and support revenue growth objectives.
Key Responsibilities
Strategic Marketing Planning
- Develop and execute annual marketing plans for both WHX Miami and CPHI Americas aligned with business objectives and revenue targets
- Conduct market research and competitive analysis to identify opportunities and trends in healthcare supplies and pharmaceutical sectors
- Define target audience segments for exhibitors and attendees across both events
- Establish KPIs and success metrics for all marketing initiatives
- Manage marketing budgets and optimize ROI across all channels and campaigns
Digital Marketing & Content Strategy
- Lead digital marketing efforts including website management, SEO/SEM, email campaigns, and social media
- Develop compelling content strategies that engage healthcare professionals, pharmaceutical executives, and industry stakeholders
- Create and manage content calendar for blogs, case studies, whitepapers, videos, and thought leadership pieces
- Optimize user experience and conversion paths on event websites
- Implement marketing automation and lead nurturing campaigns
- Analyze web analytics and campaign performance to drive continuous improvement
Campaign Development & Execution
- Design and execute integrated marketing campaigns across digital, print, and experiential channels
- Develop exhibitor recruitment campaigns in collaboration with sales teams
- Create attendee acquisition and registration campaigns targeting healthcare buyers, pharmaceutical professionals, and industry decision-makers
- Manage email marketing programs with segmented messaging for different audience personas
- Coordinate paid advertising campaigns including Google Ads, LinkedIn, programmatic display, and industry publications
- Develop promotional partnerships and co-marketing opportunities with industry associations and media partners
Brand Management & Communications
- Maintain brand consistency and messaging across all marketing materials for both events
- Develop event positioning, key messages, and value propositions
- Create marketing collateral including brochures, flyers, presentations, and promotional materials
- Manage public relations efforts and media outreach
- Coordinate press releases, media kits, and journalist engagement
- Oversee event branding, signage, and on-site marketing presence
Stakeholder Collaboration & Management
- Partner with sales teams to align marketing efforts with exhibitor recruitment goals
- Collaborate with conference programming team to promote educational content and speakers
- Work with operations teams to ensure seamless execution of marketing initiatives on-site
- Coordinate with international teams to leverage global marketing resources and best practices
- Manage relationships with external agencies, vendors, and contractors
- Engage with advisory boards and industry partners for marketing insights and validation
Data Analytics & Reporting
- Track and analyze marketing performance metrics including website traffic, lead generation, conversion rates, and ROI
- Provide regular reporting on campaign performance, registration trends, and market insights
- Utilize CRM and marketing automation platforms (Salesforce, HubSpot, or similar) to track leads and attribution
- Conduct post-event analysis and develop recommendations for future marketing strategies
- Monitor competitor activities and industry trends to inform strategic decisions
Event Marketing & On-Site Activation
- Develop pre-show, at-show, and post-show marketing strategies
- Create on-site marketing activations to enhance attendee and exhibitor experience
- Coordinate show promotions, giveaways, and engagement activities
- Manage event app content and push notification strategies
- Support on-site presence during both WHX Miami and CPHI Americas events
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharmaceutical industry
- Proven track record of developing and executing successful multi-channel marketing campaigns
- Experience managing marketing budgets and demonstrating ROI
Technical Skills
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)
- Experience with CRM systems, particularly Salesforce
- Knowledge of marketing automation platforms (HubSpot, Eloqua, or similar)
- Strong understanding of SEO, SEM, email marketing best practices, and social media strategies
- Proficient in MS Office Suite (Word, Excel, PowerPoint)
- Familiarity with design tools (Adobe Creative Suite) is a plus
- Experience with event management platforms and registration systems
Industry Knowledge
- Understanding of healthcare supplies, medical device, and/or pharmaceutical industries
- Familiarity with US and LATAM healthcare markets
- Knowledge of B2B marketing strategies and buyer personas in healthcare sectors
- Awareness of industry regulations and compliance considerations in marketing communications
Professional Competencies
- Excellent written and verbal communication skills
- Strong project management abilities with capacity to manage multiple priorities simultaneously
- Creative thinker with ability to develop innovative marketing solutions
- Data-driven mindset with strong analytical and problem-solving skills
- Strategic thinker who can balance big-picture vision with tactical execution
- Strong attention to detail and organizational skills
Personal Attributes
- Self-motivated and results-oriented with entrepreneurial spirit
- Collaborative team player with ability to work cross-functionally
- Adaptable and flexible in fast-paced, dynamic environment
- Proactive and able to work independently with minimal supervision
- Strong interpersonal skills and ability to build relationships with diverse stakeholders
- Passionate about healthcare innovation and industry advancement
Desirable Qualifications
- Bilingual (English/Spanish or English/Portuguese)
- Experience marketing events in LATAM markets
- Background in pharmaceutical, medical device, or healthcare services marketing
- Professional marketing certifications (e.g., Google Analytics, HubSpot, Digital Marketing Institute)
- Experience with account-based marketing (ABM) strategies
- Knowledge of marketing attribution models and advanced analytics
Working Conditions
- Office-based
- 20-30% travel required for site visits, industry events, and on-site event execution
- On-site presence required during WHX Miami and CPHI Americas events
- Extended hours during peak campaign periods and event execution
- Evening and weekend work may be required during critical campaign launches and events
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at