Marketing Specialist
KPFF Consulting Engineers · Los Angeles, California, United States · hybrid
At KPFF Consulting Engineers, we are more than just an engineering design firm. For over 60 years, we have dedicated ourselves to innovative, sustainable engineering that shapes the built environment and tackles complex infrastructure challenges. Our team culture emphasizes balance, growth, and well-being, supporting each member’s professional journey with flexibility, generous benefits, and a collaborative approach to work-life integration.
With over 1,400 professionals across 27 offices nationwide, KPFF’s decentralized structure allows each office the flexibility to pursue projects aligned with their regional strengths. Learn more at www.kpff.com.
Our marketing team plays a direct role in supporting project pursuits and helping the firm communicate its experience and capabilities to clients. We work closely with leadership and technical staff to produce high-quality materials that support business development efforts.
Within the Pursuit & Proposal Delivery functional area, the Marketing Specialist serves as a senior marketing and pursuit leader responsible for guiding complex, high-priority pursuits while strengthening the capabilities of the broader marketing team. This role combines hands-on proposal strategy and delivery with mentorship, quality oversight, process improvement, and development of best practices that support successful project acquisition.
The Marketing Specialist collaborates closely with Principals, technical staff, consultants, the Knowledge Coordinator, and other marketing team members to shape pursuit strategies, develop compelling and differentiated content, and ensure proposals and qualifications effectively communicate KPFF GLAS’s experience, expertise, and value.
A key responsibility of this role is developing and mentoring lower-level marketing professionals. The Marketing Specialist is expected to actively share knowledge, provide thoughtful feedback and coaching, model strong pursuit and proposal practices, and create opportunities for others to build confidence, judgment, and greater independence. Success in this position requires both strong technical marketing expertise and a genuine interest in helping others grow.
Benefits
- 7 paid holidays, and 2 floating holidays for you to use each year.
- 2 weeks of vacation annually, with competitive seniority-based accruals.
- 2 weeks of personal and sick time to care for yourself and your family members.
- KPFF will contribute 3% of your base salary to your 401 (k) regardless of your contribution.
- KPFF Paid Family Leave: Provides 60% of your base salary while on an approved leave for up to 6 weeks in a rolling 12-month period.
- 40-hour work schedule, Monday through Friday.
- Flexible scheduling – core hours of collaboration are 9:30-3:30 pm
- Professional certification bonus and testing fee reimbursement opportunities
- Monthly Cell Phone Stipend
- Monthly Way We Work stipend for remote work and transit expenses
- Medical insurance options to choose from, VSP Vision Insurance, and Delta Dental Insurance.
- Semi-annual Bonuses.
- Opportunities for educational events, relationship building, and fun!
- This is a non-exempt position. All overtime hours are paid at a time-and-a-half hourly rate.
Pay Range
The pay range for this position is $107,000-$120,000 annually depending on experience.
Responsibilities
Pursuit Strategy & Leadership
- Lead strategy and delivery for complex, high-priority, multi-consultant, and compressed-schedule pursuits.
- Partner with Principals and pursuit leaders to develop positioning, differentiators, win themes, content strategies, and pursuit plans.
- Provide strategic guidance throughout the pursuit lifecycle, helping teams identify the strongest approach for communicating qualifications, experience, and value.
- Facilitate pursuit planning and strategy discussions and translate strategic direction into clear, actionable proposal content.
- Support go/no-go discussions by contributing relevant pursuit knowledge, market context, competitive considerations, and resource implications.
- Exercise sound judgment in identifying pursuit risks, priorities, and opportunities and recommend appropriate approaches to pursuit teams and marketing leadership.
- Serve as a trusted marketing advisor and resource to Principals, technical staff, and pursuit teams.
Proposal Management, Content & Quality
- Lead development of proposals, qualifications packages, interviews, presentations, and other pursuit-related materials from strategy through final delivery.
- Write, edit, and refine persuasive, audience-focused content that clearly communicates the firm’s qualifications, experience, differentiators, and value.
- Translate complex technical information into clear and compelling messaging appropriate for client and selection-committee audiences.
- Establish content direction and provide meaningful review and feedback to improve the quality and effectiveness of pursuit materials.
- Ensure deliverables are strategically responsive, accurate, compliant, consistent, and produced to a high standard.
- Anticipate and resolve schedule, content, compliance, consultant coordination, quality, and resource challenges.
- Provide senior-level quality control and final-review support for critical pursuits led by other marketing team members.
Pursuit Coordination & Collaboration
- Coordinate complex pursuit teams involving Principals, technical staff, consultants, and marketing resources.
- Establish pursuit schedules, roles, responsibilities, milestones, and review expectations.
- Guide consultant coordination and information assembly for multi-consultant pursuits.
- Collaborate with the Knowledge Coordinator to identify and leverage relevant project experience, staff qualifications, past pursuit content, and other reusable marketing information.
- Help balance pursuit priorities and marketing resources across concurrent deadlines, identifying conflicts and escalating resource needs when appropriate.
- Support effective communication between marketing, technical teams, and firm leadership throughout the pursuit process.
Team Development & Mentoring
- Serve as an active mentor to Senior Marketing Coordinators, Marketing Coordinators, and other developing marketing professionals.
- Coach team members in pursuit strategy, proposal planning, writing and editing, consultant coordination, quality control, time management, and effective collaboration with technical staff.
- Provide clear, constructive, and timely feedback that helps team members strengthen their skills, judgment, confidence, and independence.
- Create opportunities for developing marketers to take on progressively greater responsibility while providing appropriate coaching and support.
- Share knowledge, lessons learned, and best practices across the marketing team.
- Model strong communication, collaboration, accountability, and problem-solving practices.
- Serve as a resource for marketers navigating challenging pursuits, competing deadlines, or complex team dynamics.
- Demonstrate a genuine interest in developing others and contributing to a collaborative, supportive, and high-performing marketing team.
Process Improvement & Marketing Excellence
- Stay current on A/E/C marketing practices and bring relevant ideas, tools, and approaches back to the team.
- Champion consistent application of established marketing and brand standards.
- Identify and lead improvements to proposal-development processes, workflows, templates, quality-control practices, and pursuit standards.
- Capture and share lessons learned from completed pursuits and apply those insights to future efforts.
- Develop and maintain proposal tools, standards, templates, and best practices that improve efficiency, consistency, and quality.
- Identify recurring challenges and recommend practical solutions that improve how the marketing team works.
General Marketing Teams Tasks
- Contribute to broader