Digital Marketing & Communications Officer
WISE Employment · North Melbourne, VIC, AUS
We're looking for an enthusiastic Digital Marketing and Communications Officer to support the delivery of how our internal and external audiences perceive and interact with WISE. You will be one of the main points of contact for our many communities, delivering day-to-day digital marketing and communications activity, driving engagement and starting positive conversations in our digital spaces.
Perks of joining WISE
- Competitive salary with Not-for-Profit Salary Packaging (tax savings)
- Four Wellness Days (1 every quarter), and opportunity to purchase additional annual leave
- Various health and lifestyle initiatives and benefits
- Access to discounts from leading retailers through Flare
- iPhone and laptop included
To be considered, you must:
- Have full Australian working rights
- Hold a full Australian driver’s license
- Be willing to obtain a National Police Check
- Be able to pass a Working with Children Check
- Demonstrate the WISE attributes: Customer Centricity, Curiosity, Resilience, Adaptability, Creativity and a Growth Mindset
- Be willing to complete a pre-employment assessment
A day in the role involves…
Social media
- Overall responsibility for WISE online community management (excluding WISE social enterprises), social media handbook and correct use of social media across WISE
- Manage the day-to-day execution of social media content plans, including content preparation, scheduling, publishing and monitoring, delivering engaging content and timely communications aligned to organisational priorities and audience needs.
Including:
- Amplifying organic content through paid social based on campaign objectives
- Coordinate assets, content, timelines and channel activity to support integrated marketing initiatives
- Support the Marketing & Communications Manager in translating monthly performance insights into actionable recommendations to optimise strategy and performance across all platforms.
Including:
- Tracking and analysing key engagement and conversion metrics to support data-driven decision making
- Identifying trends and opportunities across campaign and channel performance.
Digital marketing
- Produce a high-quality monthly email marketing newsletter to send to the subscriber base
- Manage email lists and automation workflows to ensure subscribers are current and receiving relevant communications
- Support the Marketing & Communications Manager to manage website content, including maintenance and monitoring of web forms.
- Responsibility for WISE Google listings, including monitoring of reviews, address updates and creation.
Content creation
- Support the delivery of SEO-led content to support audience education, organic acquisition and conversion.
- Support the delivery of the SEO roadmap and associated priorities
- Support with creation of video content for social media, including sourcing talent, filming and editing, as well as reviewing externally created video content
Strategy and campaigns
- Support the implementation of the marketing strategy and tactics for your area, including driving campaign and content planning, audience targeting, messaging and channel selection informed by performance insights
- Generate ideas for and contribute to the planning of marketing campaigns, including content and asset development.
- Support the delivery of digital campaigns across key initiatives, working with agency and internal resources
- Support campaign performance tracking and optimisation across key initiatives, using insights to inform strategic direction and future planning.
Marketing & Communications
- Proactively find innovative ways to promote WISE's services and provide creative solutions to marketing problems
- Coordinate and deliver the promotion of internal and external events across WISE’s digital channels, including social media listings, creative coordination and organic social promotion, managing timelines, stakeholders and deliverables
- Provide marketing support to internal stakeholders across WISE, maximise partnership opportunities through marketing and communications activities, implement partnership media plans and content activations
- Provide support across the team where needed including monitoring inboxes, invoice processing and ad hoc requests.
- Responsibility for distributing feedback from customers to WISE frontline team.
WISE role model
- Always behave in line with WISE Values
- Comply with WHS policies and procedures
- Deliver industry leading customer centricity to customers (whether internal or external)
WISE
Celebrating over 30 years in the employment services industry, WISE is a not-for-profit organisation that is committed to providing quality employment, training, and support to the disadvantaged members of our community. We aim to inspire, transform and empower people by connecting them with employers who care. WISE also operates highly successful, inclusive social enterprises along with a range of other programs and services aligned to the needs of the community.
Visit our website here to learn more about WISE.
We are Inclusive!
WISE is recognised by the Diversity Council Australia as an “Inclusive Employer”. We actively encourage and welcome candidates from culturally and linguistically diverse backgrounds, candidates with a disability, members of the LGBTIQA+ community and Aboriginal and/or Torres Strait Islander candidates.
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