Sr. Lifecycle Marketing Specialist
Prosper Funding · San Francisco Bay Area · hybrid
USD 116,000 to 144,000 · period not stated
Your role in our mission
We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to a Senior Marketing Manager, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel lifecycle marketing campaigns.
The ideal candidate has lifecycle marketing experience, managing and executing email, SMS, push, and in-account messaging campaigns using a modern marketing automation platform.
This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line. This is a critical role with high expectations and zero room for error.
How you'll make an impact:
- Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
- Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
- Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
- Collaborate directly with marketing & marketing analytics to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
- Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
- Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
- Monitor campaign send counts and performance
- Provide insight and subject matter expertise
Skills that will help you thrive:
- 5+ years of experience in lifecycle marketing with hands-on campaign execution, plus a degree or equivalent experience. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
- Experience in email, SMS, push notifications, and in-account messaging strongly preferred
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, or similar tools that use modern DAG workflows
- Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoA
- Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
- Working knowledge of API events and webhooks
- Working knowledge of lifecycle marketing best practices
- Ability to work independently with minimal supervision
- Solid understanding of JSON data structures and how to leverage them in a templating language is a plus
- Fintech or similarly highly-regulated industry experience is a plus
Your roadmap to success:
- First 30 Days: Integration & Baseline Assessment
- Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships
- By 60 Days: Deep Expertise & Strategic Development
- Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance
- By 90 Days: Strategic Independence & Partnership
- Focus: Full autonomous authority, strategic roadmap execution, cross-functional leadership, and partnership
Resources to help you prosper:
- A connected experience: We prioritize high-touch collaboration and flexibility. Whether you are working from our San Francisco or Phoenix offices or joining us as a fully remote team member, we provide the digital-first tools and intentional culture to keep you synced and supported
- Invested in your future: A competitive salary and a 401(k) with a 5% company match to help you build long-term financial security
- Holistic well-being: We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverage
- Professional & personal growth: Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace
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